Head of Growth Marketing

Scale AI, Inc.; New York (NY); On-site; USD 176,000 - 212,000; Full time

Job summary

An established industry player is seeking a strategic and analytical marketer to lead growth marketing efforts. This role involves developing and executing comprehensive marketing strategies to drive acquisition, retention, and expansion across multiple channels. The ideal candidate will have a strong background in B2B demand generation, particularly within technology or software sectors, and will excel in building cross-functional relationships. Join a dynamic team focused on transforming industries through AI, and enjoy a competitive compensation package that includes base salary, equity, and comprehensive benefits. If you're ready to make a significant impact in a fast-paced environment, this opportunity is for you.

Benefits

Comprehensive health coverage

Dental coverage

Vision coverage

Retirement benefits

Learning and development stipend

Generous PTO

Commuter stipend

Qualifications

• 7+ years in B2B demand generation for tech/software companies.
• Strong understanding of multiple demand channels.
• Hands-on experience with marketing operations.

Responsibilities

• Develop and execute growth marketing strategies across channels.
• Drive improvements in lead conversion and funnel velocity.
• Manage budgets and forecasts for pipeline generation.

Skills

B2B demand generation

Digital marketing

Paid social marketing

Email marketing

Cross-functional collaboration

Analytics and reporting

Education

Bachelor's degree in Marketing or related field

Tools

Hubspot

Marketing automation platforms

Job description

Scale is seeking an experienced, strategic, and analytical marketer to lead our growth marketing function. In this role, you will be responsible for setting and executing our growth marketing strategy and driving measurable growth across existing channels while also identifying and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution to deliver results in a fast-paced environment.

You will:

• Develop programs and strategies for acquisition, retention, and expansion through multiple channels, including SEM/SEO, paid social, nurture, retargeting, direct mail, content, and more.
• Partner closely with the go-to-market team for the development, execution, and optimization of ABM campaigns and programs.
• Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives.
• Drive continual improvements in lead conversion rates, close rates, and funnel velocity in partnership with Sales and Sales Ops.
• Provide strategic oversight to the Marketing Operations function and collaborate closely with Revenue Operations to optimize marketing systems, improve workflows, define and enforce SLAs, and drive accurate reporting, email campaigns, and database hygiene to support scalable growth.
• Continue to scale our marketing efforts and take primary responsibility for exceeding our pipeline opportunity goals each quarter.
• In collaboration with Brand and Product Marketing, drive the strategy and program management for Scale's web presence across personas, new markets, segments, and product offerings.
• Own end-to-end our content strategy for gated content and experiences that will drive significant conversion.
• Own our SEO strategy, oversee web optimization, and develop our roadmap of new pages and experiences.
• Manage budgets and forecasts for pipeline generation.

Ideally you'd have:

• 7+ years experience working on B2B demand generation for technology or software companies with a strong track record.
• Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline.
• Excellence in building cross-functional relationships and alignment, particularly with sales and operations teams.
• Hands-on experience managing or partnering with marketing operations, including expertise in marketing automation platforms, CMS systems (ex: Hubspot), and data-driven campaign execution.

Nice to haves:

• Experience in AI/ML or marketing to technical audiences

Compensation: Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity-based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

Location: Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is: $176,000—$211,200 USD.

About Us:

At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI. Our products power the world's most advanced LLMs, generative models, and computer vision models. We are trusted by generative AI companies such as OpenAI, Meta, and Microsoft, government agencies like the U.S. Army and U.S. Air Force, and enterprises including GM and Accenture. We are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at . Please see the United States Department of Labor's Know Your Rights poster for additional information.

We comply with the United States Department of Labor's Pay Transparency provision.