Growth Marketing Manager / Senior Manager – Customer Acquisition

Journey Clinical; United States; Remote; USD 125,000 - 165,000; Full time

Job summary

Join a dynamic team dedicated to transforming mental health care through innovative strategies and data-driven marketing. As a Growth Marketing Manager, you'll lead initiatives to attract therapists and patients, optimizing campaigns across platforms like Meta and Google. This role offers the chance to work in a fast-paced environment, where your contributions will directly impact access to mental health solutions. Collaborate with a diverse team, experiment boldly, and help shape the future of mental health care in a supportive and inclusive workplace.

Qualifications

• 6–10 years of experience in growth or performance marketing.
• Proven success in managing paid campaigns and acquisition channels.

Responsibilities

• Lead therapist and patient acquisition strategy across various channels.
• Own experimentation roadmap and optimize conversion flows.

Skills

Growth Marketing

Performance Marketing

Demand Generation

Funnel Optimization

Data Analysis

Tools

HubSpot

Tableau

Job description

Journey Clinical is on a mission to transform the growing mental health crisis by accelerating the adoption of frontier treatments that lead to lasting improvements in clinical outcomes. We have built a turnkey healthtech platform to safely and effectively expand access to a powerful modality known as Psychedelic-Assisted Psychotherapy, starting with Ketamine-Assisted Psychotherapy (KAP). In our patient-centered collaborative care model, licensed psychotherapists in the network take on the psychotherapy, while Journey Clinical's in-house medical team takes on patient eligibility, treatment plan and outcome monitoring. Our platform gives psychotherapists passionate about PAP the infrastructure and support required to become empowered KAP providers, while enabling higher standards of patient care and enhanced clinical outcomes.

We have recently closed a successfulSeries A round led by Union Square Ventures, and are backed by a number of top-tier investors includingAlleyCorp,Fifty Years,Able Partners,Gaingels,Palo Santo,PsyMed Ventures,Coalition Operators, Christina Sass co-founder of Andela, Edvard Engesæth, MD co-founder of Nurx and, Hans Gangeskar co-founder of Nurx.

We are building an open-minded and inclusive workplace where you will have the opportunity to grow and collaborate with a diverse team of high performing individuals. Our team combines extensive experience in business and healthcare. We are mission driven and strive to make the workplace stimulating, ethical, rewarding, and fun. Together, we will be working at the cutting edge of a groundbreaking field that is reshaping mental health and we will make a direct impact on people’s lives.

The Opportunity

Full-time | Remote (US) | Mental Health Tech

Are you a strategic and hands-on growth marketer who thrives in fast-paced environments, loves testing and learning, and is passionate about improving access to mental health care? We’re hiring a Growth Marketing Manager or Senior Manager to lead therapist and patient acquisition. In this role, you’ll own performance marketing strategy and execution, from paid channels to full-funnel optimization. You’ll work cross-functionally with creative, sales, lifecycle, product, and RevOps teams — backed by agency partners and a growing data stack — to build and scale a high-performing acquisition engine.

Why Join This Team?

We’re a scrappy, data-driven, and mission-aligned growth team that believes in rapid iteration, high ownership, and constant learning. We care deeply about empowering mental health providers and patients — and we operate with transparency, curiosity, and collaboration. You’ll have the freedom to test bold ideas, the support to execute quickly, and the clarity to measure real impact.

What You’ll Do

Growth Strategy & Acquisition

- Lead therapist and patient acquisition strategy across Meta, Google, LinkedIn, and emerging channels.

- Launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion.

- Manage agency partners to drive alignment on creative testing and performance goals.

Experimentation & Funnel Optimization

- Own a structured experimentation roadmap across audiences, offers, creative, and conversion flows.

- Partner with design, product, and lifecycle marketing to improve landing pages, nurture flows, and onboarding experiences.

- Use HubSpot and Tableau to track full-funnel metrics and identify areas to improve drop-off and velocity.

Campaign Execution & Enablement

- Build high-quality campaign briefs that align goals, messaging, and creative formats.

- Collaborate with internal and external teams to ensure consistent asset delivery and testing cadence.

- Monitor campaign data to refresh assets and avoid performance fatigue.

Organic & Product-Led Growth

- Support initiatives to grow referrals, self-serve signups, and awareness through community and content.

- Collaborate with product and content teams on experiments that reduce friction and improve acquisition velocity.

What We’re Looking For

Must-Haves

- 6–10 years in growth, performance marketing, or demand generation, ideally in startup or fast-growth environments.

- Proven success owning and scaling acquisition channels, with experience managing paid campaigns and external agencies.

- Strong grasp of growth metrics including LTV/CAC, attribution, lead progression, and funnel optimization.

- Experience designing and executing structured, statistically sound growth experiments.

- Comfortable working cross-functionally and independently with high accountability and a bias toward action.

Nice-to-Haves

- Background marketing in DTC health, B2B2C models, or therapist/patient-facing models.

- Familiarity with referral programs, freemium and product-led-growth funnels, or organic growth tactics such as SEO.

$125,000 - $165,000 a year

We recognize healthcare is a universal concern and tackling the mental health crisis will require team members with different strengths from all walks of life. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

If you feel discouraged by the job description because your skills don’t exactly match please apply anyway. We likely missed something and are open to expanding our understanding of the role. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.