Head of Growth Marketing Marketing and Communications New York, NY

Scale AI, Inc.; New York (NY); On-site; USD 176,000 - 212,000; Full time

Job summary

An established industry player is on the lookout for a strategic and analytical marketer to lead their growth marketing efforts. In this dynamic role, you will craft and implement innovative marketing strategies aimed at driving measurable growth. Your expertise in B2B demand generation, combined with a hands-on approach, will be crucial in optimizing existing channels and exploring new opportunities. Collaborating closely with cross-functional teams, you'll define KPIs, manage budgets, and oversee content strategies that resonate with diverse audiences. Join a forward-thinking team that values inclusivity and is committed to transforming the AI landscape.

Qualifications

• 7+ years of experience in B2B demand generation for tech companies.
• Strong understanding of multiple demand channels to drive pipeline.

Responsibilities

• Develop and execute growth marketing strategies across various channels.
• Drive improvements in lead conversion rates and funnel velocity.

Skills

B2B Demand Generation

Digital Marketing

Paid Social Marketing

Email Marketing

Content Strategy

SEO Strategy

Analytics and Reporting

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Marketing Automation Platforms

Job description

Scale is seeking an experienced, strategic, and analytical marketer to lead our growth marketing function. In this role, you will be responsible for setting and executing our growth marketing strategy and driving measurable growth across existing channels while also identifying and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution to deliver results in a fast-paced environment.

You will:

• Develop programs and strategies for acquisition, retention, and expansion through multiple channels, including SEM/SEO, paid social, nurture, retargeting, direct mail, content, and more.
• Partner closely with the go-to-market team for the development, execution, and optimization of ABM campaigns and programs.
• Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives.
• Drive continual improvements in lead conversion rates, close rates, and funnel velocity in partnership with Sales and Sales Ops.
• Provide strategic oversight to the Marketing Operations function and collaborate closely with Revenue Operations to optimize marketing systems, improve workflows, define and enforce SLAs, and drive accurate reporting, email campaigns, and database hygiene to support scalable growth.
• Continue to scale our marketing efforts and take primary responsibility for exceeding our pipeline opportunity goals each quarter.
• In collaboration with Brand and Product Marketing, drive the strategy and program management for Scale’s web presence across personas, new markets, segments, and product offerings.
• Own end-to-end our content strategy for gated content and experiences that will drive significant conversion.
• Own our SEO strategy, oversee web optimization, and develop our roadmap of new pages and experiences.
• Manage budgets and forecasts for pipeline generation.

Ideally you’d have:

• 7+ years experience working on B2B demand generation for technology or software companies with a strong track record.
• Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline.
• Excellence in building cross-functional relationships and alignment, particularly with sales and operations teams.
• Hands-on experience managing or partnering with marketing operations, including expertise in marketing automation platforms, CMS systems (ex: Hubspot), and data-driven campaign execution.

Nice to haves:

• Experience in AI/ML or marketing to technical audiences.

Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is:

$176,000 — $211,200 USD

PLEASE NOTE:Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.

About Us:

At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI. Our products power the world's most advanced LLMs, generative models, and computer vision models. We are trusted by generative AI companies such as OpenAI, Meta, and Microsoft, government agencies like the U.S. Army and U.S. Air Force, and enterprises including GM and Accenture. We are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [e-mail]. Please see the United States Department of Labor's Know Your Rights poster for additional information.

PLEASE NOTE: We collect, retain and use personal data for our professional business purposes, including notifying you of job opportunities that may be of interest and sharing with our affiliates. We limit the personal data we collect to that which we believe is appropriate and necessary to manage applicants’ needs, provide our services, and comply with applicable laws. Any information we collect in connection with your application will be treated in accordance with our internal policies and programs designed to protect personal data. Please see our privacy policy for additional information.