Head of Growth Marketing

Veriff; United States; Remote; USD 168,000 - 252,000; Full time

Job summary

An innovative firm is seeking a dynamic Head of Growth Marketing to spearhead global marketing initiatives. In this pivotal role, you will lead a talented team, develop strategies for customer acquisition, and optimize marketing campaigns to drive significant revenue growth. This role offers the chance to work in a high-growth environment, collaborating with cross-functional teams to ensure alignment with broader business objectives. If you are passionate about marketing and eager to make a real impact, this opportunity is perfect for you.

Benefits

Flexibility to work from home

Extra recharge days

Stock options

Learning and Development budget

Four weeks of fully paid sabbatical leave

Qualifications

• 7+ years of SaaS marketing experience with a proven track record.
• Strong analytical skills and experience with marketing analytics tools.

Responsibilities

• Lead a global team to drive customer acquisition and revenue growth.
• Design and optimize performance marketing campaigns.

Skills

Marketing Strategy

Team Management

Analytical Skills

Communication Skills

Creative Thinking

A/B Testing

User Experience Design

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Marketo

Job description

Veriff is seeking a stellar Head of Growth Marketing to lead our global growth marketing team. This leader will play a pivotal role in ensuring our message meets our target audience, resulting in new customer acquisition and sizable revenue growth. As a key member of the GTM leadership team, you will shape both short and long term strategies to achieve Veriff’s business goals.

As the Head of Growth Marketing, you will oversee the acquisition funnel from lead generation to conversion, with particular emphasis on driving quality pipeline growth. Leading our team of regional marketing managers, you will develop growth strategies, forecast and report on campaign performance, and work closely with other marketing leaders to align growth efforts with broader company objectives.

Responsibilities:

• Providing hands-on leadership to an international team of growth marketers across the US, EMEA and LATAM to ensure effective team performance and development.
• Leading efforts to acquire new customers through various channels.
• Designing, launching, and optimizing performance marketing campaigns.
• Driving channel acquisition growth by identifying new messaging, targeting, and capability opportunities.
• Collaborating with the product marketing and creative teams to inform them of campaign performance and strategize on creative development with customer-centric direction.
• Partnering with account management teams to drive loyalty and growth with existing customers.
• Driving continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence.

Qualifications:

You are the right future Veriffian for the job if you have/are:

• 7+ years of marketing experience in the SaaS space.
• 3+ years of experience managing teams.
• Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo).
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Creative thinker with a data-driven mindset and a passion for continuous improvement.
• Experience with A/B testing, conversion rate optimization, and user experience design.

You’re an especially awesome match if you have/are:

• Previous experience within the identity verification industry or related fields.
• Experience working in a high-growth tech company.
• Experience in managing budgets and optimizing ROI.
• A passion for protecting honest people online and a commitment to Veriff’s mission.

Compensation:

The base salary for this role is $168,000 - $252,000. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.

Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team and offices in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.

When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include:

• Flexibility to work from home.
• Extra recharge days per year on top of your annual vacation days.
• Stock options that ensure you share in our success.
• Learning and Development and Health & Sports budgets that you are free to tailor to your own needs.
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary.

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!

Please be informed that in the final stage of the recruitment process we may request you to go through identity verification. For more information, please see Recruitment Privacy Policy.