Lead Product Marketing Manager- Growth Solutions

Workiva, Inc.; Iowa (LA); Remote; USD 133,000 - 214,000; Full time

Job summary

An established industry player is seeking a Lead Product Marketing Manager for Growth Solutions to spearhead innovative strategies from concept to launch. This pivotal role requires a full-stack growth marketer to identify opportunities, build business cases, and execute strategic plans. Collaborating with cross-functional teams, you will analyze market trends and customer needs to enhance the company's offerings. If you thrive in a dynamic environment and possess a strategic mindset, this is your chance to make a significant impact in a company that values diversity and innovation.

Benefits

401(k) match

Comprehensive employee benefits package

Restricted Stock Units

Discretionary annual bonus

Qualifications

• 8+ years experience in growth marketing or related fields.
• Experience in defining and launching scalable solutions.

Responsibilities

• Lead the formulation of growth strategies and evaluate options.
• Analyze market trends to drive product market fit.

Skills

Growth Marketing

B2B Tech Marketing

Strategic Mindset

Data Analysis

Effective Communication

Education

Undergraduate Degree

Job description

Workiva is seeking a Lead Product Marketing Manager-Growth Solutions to create and manage the design and expansion of emerging use cases and solutions globally, from concept to launch. This highly cross-functional role partners with leaders across the business to identify or strengthen market position, increase awareness, and generate demand for our industry-leading offerings.

As a full-stack growth marketer, this role will identify opportunities, build business cases, execute strategic plans, and report on business impact. This role will drive innovative product marketing strategies and act as a catalyst for change.

What You'll Do

• Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals

• Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities

• Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)

• Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva's idea-to-incubation (i2i) process

• Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams

• Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention

• Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit

• Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ

What You'll Need

Minimum Qualifications

• Undergraduate Degree or equivalent combination of education and experience in a related field

• 8+ years experience in growth marketing or related fields

Preferred Qualifications

• Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise

• Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy

• Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies

• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

• Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Strategic mindset with the ability to derive insights from data for decision-making

• Proven ability to innovate and optimize business-driving strategies

• Exceptional communication and program management skills

Travel Requirements & Working Conditions

• Minimum of 25% travel

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You'll Be Rewarded

Salary range in the US: $133,000.00 - $214,000.00

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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