Growth Marketing Lead

Golden Gate Recruiting; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Golden Gate Recruiting is seeking a Growth Marketing Lead to own growth strategy across acquisition, activation, retention, and product-led growth for a B2B SaaS client in San Francisco.

You will design experiments, manage budgets for paid channels, analyze performance, and collaborate closely with product, design, and content teams to drive sustainable growth and ROI.

Qualifications

• 5+ years of growth or performance marketing experience, ideally in B2B SaaS.
• Strong analytical skills, with comfort in marketing/product analytics tools.
• A proven track record of running successful growth experiments.
• Excellent cross-functional collaboration skills.
• Hands-on experience owning a budget and reporting on ROI.

Responsibilities

• Own growth strategy across paid, organic, lifecycle, and product-led channels.
• Design and run experiments that drive acquisition, activation, and retention.
• Own reporting and analysis of growth metrics and channel performance.
• Partner closely with product, design, and content on growth initiatives.
• Manage budget and vendor relationships for paid channels.

Skills

Growth marketing

Analytics

Experimentation

Cross-functional

Collaboration

Budget management

Tools

Amplitude

Mixpanel

GA4

HubSpot

Marketo

Braze

Iterable

Customer.io

Segment

Google Ads

Meta Ads Manager

Optimizely

PostHog

Job description

THE ROLE

Our client is looking for a Growth Marketing Lead ready to own growth strategy and execution across acquisition, activation, and retention.

TECH STACK & TOOLS

• Amplitude or Mixpanel powering product analytics
• Google Analytics (GA4) for web/site analytics
• HubSpot or Marketo driving marketing automation
• Braze, Iterable, or Customer.io running lifecycle and email
• Segment as the customer data platform
• Google Ads and Meta Ads Manager fueling paid channels
• An experimentation tool such as Optimizely or PostHog for A/B testing

WHAT YOU'LL DO

• Own growth strategy across paid, organic, lifecycle, and product-led channels
• Design and run experiments that drive acquisition, activation, and retention
• Own reporting and analysis of growth metrics and channel performance
• Partner closely with product, design, and content on growth initiatives
• Manage budget and vendor relationships for paid channels

WHAT WE'RE LOOKING FOR

• 5+ years of growth or performance marketing experience, ideally in B2B SaaS
• Strong analytical skills, with comfort in marketing/product analytics tools
• A proven track record of running successful growth experiments
• Excellent cross-functional collaboration skills
• Hands-on experience owning a budget and reporting on ROI

NICE TO HAVE

• Hands-on experience marketing developer tools or other technical products
• Experience building a growth function from scratch at an early-stage startup

COMPENSATION

$140,000–$200,000 base salary + equity. Target pay generally maps to years of directly relevant experience: 5–7 years $140,000–$160,000; 8–10 years $160,000–$180,000; 11+ years $180,000–$200,000. Bands reflect 2026 early-stage startup market data (seed/Series A–B) for this role and location; final offers may vary based on the candidate's specific background.