Growth Marketing Lead Contract

Propel London Ltd.; London (OH); On-site; USD 108,000 - 142,000; Full time

Job summary

Propel London Ltd. is seeking a Growth Marketing Lead (Contract) to architect the end-to-end growth engine for a new self-serve B2B platform. You’ll shape from awareness to booking, balancing strategy with prudent execution, and align with Product, MarTech, and Content teams.

This strategic role focuses on growth planning, agency leadership and commercial performance, with budgets up to £2 million annually and scope for extension or permanence.

Qualifications

• Client-side B2B growth marketing experience within a start-up or scale-up.
• Experience growing a self-serve digital product.
• Strong agency and budget management experience.
• Commercial, data-led approach to growth.
• Experience working closely with Product teams.
• Knowledge of performance marketing, CRO and attribution.

Responsibilities

• End-to-end growth strategy.
• Customer acquisition, conversion and retention.
• Paid search, paid social and SEO strategy.
• CRO and landing-page optimisation.
• Attribution, analytics and experimentation.
• Agency management and budget ownership.
• The customer journey from awareness to booking and rebooking.

Skills

Growth marketing

B2B

Budget management

Agency management

Data-driven

Product collaboration

Job description

Growth Marketing Lead (Contract)

Contract: 3–6 months, with potential to extend or become permanent

Working pattern: Flexible

IR35 status: TBC, likely outside IR35

Up to £500 per day (flexible)

Build the growth engine behind a brand-new digital platform.

We’re partnering with a well-funded technology business preparing to scale a new self-serve B2B platform.

As the company’s first Growth Marketing Lead, you’ll shape the end-to-end customer growth strategy from awareness and acquisition through to conversion, retention and repeat bookings.

This is a strategic role focused on growth planning, agency leadership and commercial performance rather than hands-on campaign activation. You’ll manage budgets of up to £2 million annually and work closely with Product, MarTech and Content.

What you’ll own:

• End-to-end growth strategy
• Customer acquisition, conversion and retention
• Paid search, paid social and SEO strategy
• CRO and landing-page optimisation
• Attribution, analytics and experimentation
• Agency management and budget ownership
• The customer journey from awareness to booking and rebooking

What we’re looking for:

You’ll have client-side B2B growth marketing experience within a start-up or scale-up, ideally growing a self-serve digital product.

You’ll also bring:

• Strong agency and budget management experience
• A commercial, data-led approach to growth
• Experience working closely with Product teams
• Knowledge of performance marketing, CRO and attribution
• The ability to balance strategy with pragmatic execution

Relevant backgrounds could include self-serve platforms, SaaS, subscriptions, digital marketplaces, MarTech, FinTech or productivity software.