Growth Marketing Lead

Interop Labs; California; On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Lead to spearhead multi-channel marketing campaigns and growth initiatives. In this dynamic role, you will craft and execute demand generation strategies while collaborating with cross-functional teams. Your expertise in campaign measurement and marketing attribution will be crucial in optimizing performance and driving results. With a passion for Web3 and a commitment to innovation, you will thrive in a fast-paced startup environment that values autonomy and collaboration. Join a diverse team and make a significant impact in the evolving landscape of decentralized protocols. Enjoy unlimited time off and competitive compensation, including stock options, as you contribute to meaningful projects.

Benefits

Unlimited time off

Competitive compensation

Stock options

Collaborative environment

Qualifications

• 5+ years in growth marketing with strategy-to-execution experience.
• Strong analytical skills for campaign performance tracking.

Responsibilities

• Develop and optimize B2B & Developer lead generation strategies.
• Manage marketing campaigns across various channels for growth.

Skills

Growth Marketing

Demand Generation

Campaign Measurement

Marketing Attribution

Cross-functional Collaboration

Content Development

Analytics

Communication Skills

Web3 Knowledge

Tools

Galxe

Layer3

Job description

About the role

Interop Labs is growing, and we’re looking for a Growth Marketing Lead to join our team! In this role, you’ll be the go-to expert for managing Axelar’s multi-channel marketing campaigns and growth initiatives; from planning and execution to measurement and attribution.

If you’re passionate about Web3, enjoy working cross-functionally with product, sales, and marketing teams, and thrive in fast-paced, startup environments, this role is for you.

Your responsibilities

• Define Demand Generation Strategy: Develop, execute, and optimize B2B & Developer lead generation strategies across multiple channels to help fill the sales funnel. You’ll have broad ownership of demand planning and campaigns, partnering closely with BD, DevX and Product Marketing to ensure alignment with product strategy, customer targets, and business objectives.

• Campaign Management: plan, implement, and optimize marketing campaigns across channels to help generate growth across the entire funnel, and ensure campaigns are properly set up and monitored. Channels may include on-chain quests, SEM, display, sponsored content, paid social, email marketing, event activations, and more.

• Content Development: Working with the Global Comms Lead, manage the creation of engaging assets like webinars, landing pages, and emails in support of the campaigns identified. Partner cross-functionally to ensure consistency of targeting and messaging.

• Analytics and Reporting: Track, analyze, and report on campaign performance and growth strategies in order to optimize spend and refine our targeting.

• Cross-functional Coordination: Partner with the BD and DevX teams to establish a continuous feedback loop on lead quality and handoff, campaign performance, and optimizations.

Your profile

• 5+ years of experience owning strategy-to-execution of growth marketing or demand generation campaigns

• 5+ years of experience with campaign measurement & marketing attribution

• 2+ years managing on-chain quests through platforms like Galxe and Layer3

• Experience in fintech, financial services or blockchain

• Comfortable working across a range of segments ranging from startups to sales-driven enterprise engagement

• Clear communicator and data-driven decision maker

• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.

• Comfortable in a startup environment where priorities shift, and speed is key.

• Exceptional communication and storytelling skills, with both technical and creative expertise.

• Passion for Web3 and a strong curiosity about how blockchain can drive innovation.

Why us?

• Autonomous, distributed environment with the opportunity to work collaboratively in a diverse team worldwide.

• The scope to contribute to high-impact work and make a difference in a decentralized protocol.

• The chance to challenge yourself whilst learning heaps of stuff in the process.

• Unlimited time off throughout the year to rest and recharge.

• Competitive compensation with stock options, experiencing growth from the initial phase.