Head of Marketing and Growth

Happy Paws Veterinary Partners; Town of Texas (WI); Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative veterinary platform is seeking a Head of Growth to spearhead marketing initiatives across its clinic network. This role focuses on driving revenue growth through strategic marketing campaigns, enhancing patient engagement, and developing scalable playbooks for new acquisitions. Collaborating closely with leadership and clinic managers, you'll implement data-driven strategies to optimize customer interactions and community connections. Join a forward-thinking company dedicated to transforming veterinary care and making a meaningful impact in local communities.

Qualifications

• 5–8+ years in growth or performance marketing.
• Proven success in a consumer services business.

Responsibilities

• Own new patient growth through SEM and digital campaigns.
• Manage current patient marketing via email and SMS.

Skills

Growth Marketing

Performance Marketing

Digital Campaigns

Email Marketing

CRM Tools

Data Analysis

A/B Testing

Tools

SEM

Paid Social

Email/SMS Platforms

Job description

Remote (Must reside in TX - Austin, DFW, or San Antonio areas; periodic travel to our clinic sites as needed)

Reports to : CEO & COO

Company :

Happy Paws Veterinary Clinics

About Happy Paws

Happy Paws is building a new kind of veterinary platform, one that supports local clinics with better systems, stronger teams, and deeper community connection. We acquire and operate independent vet clinics, helping them grow while preserving their unique cultures. We’re focused on delivering exceptional care and scaling impact across our growing portfolio.

The Role

We’re looking for a Head of Growth to lead marketing across our clinic network and drive same-store revenue growth. This role partners closely with the CEO, COO, and clinic managers to build the full customer lifecycle strategy, from acquiring new patients to re-engaging current ones and increasing transaction value.

You’ll own performance marketing, lifecycle communications, and local growth initiatives. You’ll also develop and scale the Happy Paws Growth Playbook to roll out across new acquisitions.

What You'll Do

1. Own new patient growth through SEM, paid social, and digital campaigns
2. Manage current patient marketing via email, SMS, newsletters, and in-clinic communications
3. Build and lead systems for A / B testing, tracking, and marketing automation
4. Increase visit frequency, retention, and transaction value through offers and lifecycle strategies
5. Create scalable playbooks to drive growth across newly acquired clinics
6. Align marketing with clinical capacity, service mix, and operational goals
7. Coordinate with each clinic on local marketing, partnerships, and community events, including shelters, parks, and onsite activations
8. Spend time in the field early on to develop an in-person community playbook and train clinic managers to eventually own local execution

Qualifications

1. 5–8+ years in growth marketing, performance marketing, or multi-location consumer marketing
2. Proven success in a consumer services business (wellness, fitness, healthcare, dental, etc.)
3. Hands-on with SEM, paid social, CRM tools, and email / SMS platforms
4. Strong data and testing mindset with experience running experiments
5. Excellent communication and collaboration skills with cross-functional teams

Bonus if you have :

1. Experience in the vet or pet wellness space
2. Local marketing and community event experience
3. Built playbooks or systems for scaling marketing across multiple locations

You Might Be a Fit If

1. You’re a self-starter who likes building from scratch
2. You move fast, adapt quickly, and focus on what works
3. You’re strategic, analytical, and hands-on
4. You care about supporting local businesses and making an impact in communities

How to Apply :

If you’re excited to lead our growth engine, please send your resume and a cover letter to :