Growth Marketing & GTM Manager

Emeritus Enterprise; United States; À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

Emeritus is seeking a dynamic Marketing Lead to drive GTM strategy for our programs and act as the brand custodian across partner schools.

The role requires collaboration with learning, content, creative, and business teams to deliver compelling collateral and multichannel campaigns that align with overall messaging and budgets. A strong background in communications and branding is essential, with 4+ years in consumer brands or creative agencies.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• At least 4+ years with Creative agencies or consumer brands.
• Strong written and verbal communications.
• Experience guiding multi-channel campaigns and brand messaging.

Responsabilités

• Create and communicate GTM strategy for programs.
• Operationalize GTM while maintaining brand consistency across partner schools.
• Collaborate with learning, content, creative, and business teams for collateral.
• Develop briefs with the creative team and guide direction for campaigns.
• Conceptualize and execute multichannel campaigns with aligned messaging.
• Manage content updates for customer and internal touchpoints.
• Coordinate marketing communications with business, creative, and tech teams.

Connaissances

Communications

Content development

Creative thinking

Brand strategy

Marketing automation

CRM tools

Team player

Project management

Multi-channel campaigns

Formation

Bachelor's degree in marketing or business

Outils

CRM software

Content management systems

Description du poste

Emeritus is seeking a dynamic Marketing Lead to drive GTM strategy for our programs and act as the brand custodian across partner schools.

The role requires collaboration with learning, content, creative, and business teams to deliver compelling collateral and multichannel campaigns that align with overall messaging and budgets. A strong background in communications and branding is essential, with 4+ years in consumer brands or creative agencies.