Assistant Manager / Manager – Product Marketing

Emeritus Enterprise; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Emeritus is seeking a dynamic Marketing Lead to drive GTM strategy for our programs and act as the brand custodian across partner schools.

The role requires collaboration with learning, content, creative, and business teams to deliver compelling collateral and multichannel campaigns that align with overall messaging and budgets. A strong background in communications and branding is essential, with 4+ years in consumer brands or creative agencies.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• At least 4+ years with Creative agencies or consumer brands.
• Strong written and verbal communications.
• Experience guiding multi-channel campaigns and brand messaging.

Responsibilities

• Create and communicate GTM strategy for programs.
• Operationalize GTM while maintaining brand consistency across partner schools.
• Collaborate with learning, content, creative, and business teams for collateral.
• Develop briefs with the creative team and guide direction for campaigns.
• Conceptualize and execute multichannel campaigns with aligned messaging.
• Manage content updates for customer and internal touchpoints.
• Coordinate marketing communications with business, creative, and tech teams.

Skills

Communications

Content development

Creative thinking

Brand strategy

Marketing automation

CRM tools

Team player

Project management

Multi-channel campaigns

Education

Bachelor's degree in marketing or business

Tools

CRM software

Content management systems

Job description

Job Description

Permanent

Emeritus is committed toteaching the skills of the future by making high-quality education accessibleand affordable to individuals, companies, and governments around the world. Itdoes this by collaborating with more than 80 top-tier universities across theUnited States, Europe, Latin America, Southeast Asia, India and China.

Emeritus’ short courses,degree programs, professional certificates, and senior executive programs helpindividuals learn new skills and transform their lives, companies andorganizations. Its unique model of state-of-the-art technology, curriculuminnovation, and hands-on instruction from senior faculty, mentors and coacheshas educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus,part of Eruditus Group, has more than 1,800 employees globally and offices inMumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York,Boston, London, and Dubai. The company is backed by prominent investorsincluding Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, LeedsIlluminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Key Responsibilities:

• Create, Ideate, and be a custodian of the GTM strategy and communication of our programs.
• Operationalize GTM of programs while being the brand custodian of our partner schools
• Collaborate with various stakeholders (learning, content, creative, business) to meet collateral production deliverables
• Work in partnership with the creative team, develop creative briefs and guide creative directionto meet objectives for all advertising campaigns
• Conceptualize and execute on multichannel campaigns, ensuring the alignment ofcommunications and messaging across all channels
• Manage content and updates for customer and internal touch points
• Be responsible for coordination of the marketing communication with the Business Team, Creative team, Tech team and function with multi-faceted design operations and requirements
• You will ideate new creative concepts based on platform best practices and past campaign performance
• Work to deploy the marketing collateral into digital marketing campaigns from Ideation to execution and look to optimize and improve marketing collateral at regular intervals
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Key skills &qualifications:

• A holder of a bachelor’s degree in either marketing, business, or a related field
• Strong with written and spoken communications and have knowledge of the content development process
• Creative thinker with 4+ years of experience working with Creative agencies or Consumer Brands
• Strong strategist with a view of the future to ensure consistency of brand imagery over sustained periods and also across various consumer communication touchpoints.
• A metrics-driven marketer with an eye for creativity
• Experienced with marketing automation and CRM Tools
• An energetic and selfmotivated individual who is willing to get his hands dirty and be a team player
• Strong with project management skills and able to handle multiple marketing projects simultaneously

Emeritus provides equal employment opportunitiesto all employees and applicants for employment and prohibits discrimination andharassment of any type without regard to race, color, religion, age, sex,national origin, disability status, genetics, protected veteran status, sexualorientation, gender identity or expression, or any other characteristicprotected by federal, state or local laws