Growth Marketing Generalist - End-to-End B2B Growth

Socket.dev; Billerica (MA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Equity via RSUs

Healthcare coverage (Medical, Dental,

401K match

Parental leave (up to 16 weeks)

Sabbatical leave (up to 6 weeks)

Flexible OOO plan

On-site parking

Free on-site lunches

Professional development

Unlimited 3D prints

Job summary

Formlabs, a leader in 3D printing, seeks a Marketing Generalist for Form Now to own growth end to end. You’ll wear many hats—from customer acquisition to rapid campaigns—working with Form Now leadership to align product capabilities with messaging for new business customers.

You’ll be data-driven, comfortable with email, events, and LinkedIn outreach and eager to experiment across channels. 2–10 years of B2B marketing experience is ideal.

Qualifications

• 2–10 years of B2B marketing or growth experience.
• Track record of solo projects from concept through execution and measuring success.
• Comfortable being customer-facing when the job calls for it.
• Strong analytically: ability to build and act on campaign data without a dashboard handoff.
• Experience planning and executing events independently.
• Growth mindset with willingness to try new channels quickly.
• Comfortable using AI tools in daily work.
• Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)

Responsibilities

• Identify growth opportunities across customer segments, channels, and campaigns.
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure results.
• Independently plan and execute events as a channel for reaching new B2B customers.
• Connect Form Now's product roadmap to marketing: turn product capabilities into positioning and messaging.
• Pull together campaign analysis, competitive tracking, and channel experiments into a growth plan you own end to end.
• Make A/B testing and fast iteration a habit; ship, measure, adjust, repeat.
• Write and manage customer-facing copy and emails, from acquisition sequences to lifecycle messaging.
• Use AI tools, including Claude, to move faster on research, campaign builds, and analysis.

Skills

Growth marketing

Analytical thinking

Email campaigns

LinkedIn outreach

Campaign management

A/B testing

Copywriting

AI tools

Tools

GBQ/SQL

DataStudio/Looker

CRM tools

Job description

Formlabs, a leader in 3D printing, seeks a Marketing Generalist for Form Now to own growth end to end. You’ll wear many hats—from customer acquisition to rapid campaigns—working with Form Now leadership to align product capabilities with messaging for new business customers.

You’ll be data-driven, comfortable with email, events, and LinkedIn outreach and eager to experiment across channels. 2–10 years of B2B marketing experience is ideal.