Growth Marketing & Engagement Manager

Talanto; Northern (KY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Talanto is seeking a Growth Marketing & Operations Manager to lead engagement and utilization strategies within our expanding member population. You will own the Engagement Marketing Operations, collaborating with Customer Success, Member Services, and Product/Engineering to craft a world-class member experience.

The ideal candidate has 2+ years in marketing focused on engagement, with a proven record of scalable marketing operations and strong analytics.

Qualifications

• 2+ years of experience in marketing with a focus on engagement and utilization strategies in a B2C or B2B2C environment.
• Experience creating and executing innovative marketing campaigns that drive customer engagement.
• Proven track record in setting up and scaling marketing operations, including technology stack management (Braze).
• Strong analytical skills with the ability to leverage data to drive decisions and optimize campaigns.
• Creative mindset with the ability to develop compelling content and marketing strategies.
• Excellent leadership and team-building skills.
• Strong background in digital health or a related industry is highly preferred.

Responsibilities

• Build and run a high performance Engagement Marketing Operation, responsible for utilization of our services from first message through exam completion.
• Build and run a data-driven marketing machine that leverages data, automation, and other tools to execute and optimize multi-channel campaigns within and across customers at scale
• Work with our product and technology team to develop and implement robust marketing operations infrastructure that integrates with our tech stack.
• Leverage healthcare data such as eligibility files, prior authorization feeds, and claims data to identify targeted marketing strategies that drive Utilization Rate
• Partner closely with customer and member services teams to ensure alignment on priorities, objectives, and execution
• Continuously iterate on creative ideas, utilizing data to refine and enhance engagement strategies.
• Stay ahead of industry trends, bringing new ideas and best practices to •••••••••• ’s marketing efforts.

Skills

Engagement marketing

Marketing operations

Analytical skills

Strategic thinking

Team leadership

Tools

Braze

Job description

Talanto is seeking a Growth Marketing & Operations Manager to lead engagement and utilization strategies within our expanding member population. You will own the Engagement Marketing Operations, collaborating with Customer Success, Member Services, and Product/Engineering to craft a world-class member experience.

The ideal candidate has 2+ years in marketing focused on engagement, with a proven record of scalable marketing operations and strong analytics.