Strategic Marketing Automation Architect — Remote

Talanto; Northern (KY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Benefits from Day 1

401(k) Matching

Flexible PTO

Wellness programs

Parental leave

Fertility support

Dev & Training

Employee Assistance

Inclusion communities

Employee recognition

Job summary

Talanto is seeking a Marketing Automation Architect to shape the strategic and technical direction of our Marketo Engage platform. You will collaborate with Marketing, Sales Ops, Revenue Ops, IT, Analytics, and Product Marketing to ensure scalable, data-driven customer engagement across the buyer lifecycle.

In this leadership role, you will own platform governance, lead solution design for lifecycle programs, and manage integrations with Salesforce and other MarTech tools, while advancing

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8+ years designing and administering enterprise marketing automation.
• Strong experience with Marketo Engage and Salesforce integrations.

Responsibilities

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Skills

Leadership

Strategy development

Cross-functional collaboration

Technical leadership

Security & governance

Education

Bachelor's degree or equivalent in a relevant field

Tools

Adobe Marketo Engage

Salesforce

LeanData

Job description

Talanto is seeking a Marketing Automation Architect to shape the strategic and technical direction of our Marketo Engage platform. You will collaborate with Marketing, Sales Ops, Revenue Ops, IT, Analytics, and Product Marketing to ensure scalable, data-driven customer engagement across the buyer lifecycle.

In this leadership role, you will own platform governance, lead solution design for lifecycle programs, and manage integrations with Salesforce and other MarTech tools, while advancing