Marketing Manager, CRM Operations

Kraken; New York (NY); In loco; USD 110.000 - 160.000; Tempo pieno

Descrizione del lavoro

Kraken is seeking a Marketing Manager - CRM Ops to own the lifecycle strategy for Consumer products across key markets. You will lead multi-channel campaigns, collaborate with marketing technology, product, data analytics, and Lifecycle, and drive adoption and engagement in a fast-paced crypto environment.

You will optimize campaigns with data, run experiments, and ensure compliance with local regulators while unlocking revenue growth.

Competenze

• 5+ years leading complex lifecycle/CRM programs from strategy-to-execution.
• Proven track record in building multi-stakeholder CRM campaigns.
• Experience with Braze and other campaign-building tools.
• Crypto experience a big plus in a predominantly B2C setting.
• Strong analytics using Tableau, Looker, HEX, BigQuery.

Mansioni

• Lead lifecycle program execution across email, push, and in-app channels.
• Develop CRM campaigns to drive engagement and revenue growth.
• Analyze campaign performance and optimize operating plans.
• Experiment with automation to maximize retention across the lifecycle.
• Collaborate with cross-functional teams and ensure regulatory compliance.

Conoscenze

Lifecycle/CRM program leadership

CRM campaign development

Braze and campaign tools

Crypto marketing experience

Analytics: Tableau/Looker/HEX/BigQuery

Marketing automation/CRM systems

Customer segmentation across channels

Strumenti

Braze

Tableau

Looker

HEX

BigQuery

Descrizione del lavoro

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work. The team Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. The Consumer Marketing team is responsible for delivering user and revenue growth across each of our products and key geographies. It's a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space. As the

Marketing Manager - CRM Ops

focused on Consumer products at Kraken you'll need to be a highly-motivated, data-driven marketer ready to execute the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process. Reporting to the Sr. Manager, Lifecycle Marketing, the candidate will be a key member of the Consumer Marketing team and will work closely with numerous stakeholders across the company including marketing technology, product, data analytics, and Lifecycle. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization.

The opportunity

• Lead the strategy for lifecycle program execution involving a channel mix of email, push, and in-app delivering best-in-class experiences that drive engagement and desired behavior and outcomes, and other actions that improve client quality and retention
• Develop advanced solutions supporting the lifecycle approach for Consumer products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
• Conduct data analysis of campaign and segment performance, while using data to optimize and create operational plans and manage executions
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
• Work closely with our compliance and legal teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

What you bring

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with Braze, and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus
• Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.