B2C Growth Marketing Director — Lead Gen

SpaceManager Closets; Houston (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

SpaceManager Closets in Houston, TX is seeking a high-energy Marketing Director to own the B2C growth and lead generation. You will work directly with the CEO to drive paid campaigns, HubSpot, content, email, landing pages, analytics and conversion, while coordinating with our in-house videographer and select outside specialists.

This role is hands-on, not an agency-only job, requiring testing ideas, analyzing numbers, and delivering measurable leads and revenue.

Qualifications

• 8+ years of B2C marketing experience with measurable responsibility for lead generation, customer acquisition, or revenue growth.
• Hands-on experience with Google Ads, paid social, digital marketing, email marketing, content marketing, and lead generation.
• Experience with HubSpot or a comparable CRM/marketing automation platform.
• Strong understanding of landing pages, funnels, conversion optimization, attribution, and lead nurturing.
• Comfortable using analytics and marketing data to make decisions.
• Strong writing, communication, project management, and organizational skills.
• Able to manage multiple priorities and move projects forward without waiting to be told what to do.

Responsibilities

• Own the B2C marketing strategy and day-to-day execution.
• Generate qualified homeowner leads and booked design consultations.
• Manage and optimize Google Ads, paid social, and digital campaigns.
• Own marketing performance, including cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue.
• Manage HubSpot, marketing automation, lead nurture, attribution, and reporting.
• Build and improve landing pages, offers, forms, email campaigns, and conversion paths.
• Lead our content strategy based on the questions homeowners actually ask about cost, options, comparisons, design, and process.
• Work closely with our videographer to develop compelling project, educational, customer, and social video content.
• Partner with sales/design to understand lead quality, buyer questions, objections, and conversion.
• Drive local SEO, reviews, website performance, email, social media, and other B2C growth initiatives.
• Manage select outside marketing vendors and specialists when needed.
• Test new channels, campaigns, offers, creative, and AI tools to find new growth opportunities.
• Build the marketing calendar and keep projects moving.

Skills

B2C marketing

Lead generation

Paid media

HubSpot

Analytics

Copywriting

Project management

Cross-functional collaboration

Ownership

Tools

Google Ads

Paid social

Marketing automation (HubSpot)

CRM (HubSpot)

Landing page builders

Google Analytics

Job description

SpaceManager Closets in Houston, TX is seeking a high-energy Marketing Director to own the B2C growth and lead generation. You will work directly with the CEO to drive paid campaigns, HubSpot, content, email, landing pages, analytics and conversion, while coordinating with our in-house videographer and select outside specialists.

This role is hands-on, not an agency-only job, requiring testing ideas, analyzing numbers, and delivering measurable leads and revenue.