Growth Marketing Director: Demand Gen & Lifecycle

Flyhomes, Inc.; Northern (KY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Generous PTO

401K with employer matching

Long-Term Disability (LTD) insurance

Life and AD&D (employer paid)

Job summary

Flyhomes, Inc. is seeking a strategic, hands-on Director of Growth Marketing to build and own our demand generation engine. You’ll set strategy, dive into data, design experiments, and shape campaigns across paid, lifecycle, and website experiences.

You will own the growth funnel from initial engagement through conversion, define the measurement framework, and partner with Marketing Ops, Sales, Product, RevOps, and external agencies to turn insights into scalable execution.

Qualifications

• 8+ years of growth marketing or related field
• Experience building and optimizing B2B demand funnels
• Deep understanding of ICP development, segmentation, lifecycle marketing, experimentation, and conversion optimization
• Strong judgment across paid media, email, messaging, landing pages, CTAs, and funnel strategy
• Comfortable working directly in the data and turning signals into actions
• Ability to move between strategy and execution
• Strong cross-functional skills with Sales, Product, and Marketing Ops
• Experience using AI to accelerate analysis and marketing workflows

Responsibilities

• Refine ICPs and build audience segments based on profile, behavior, engagement, lifecycle, and product usage
• Turn audience insights into personalized messaging, offers, journeys, and campaigns
• Own lifecycle strategy across email, newsletters, portal communications, webinars, website experiences, and product messaging
• Improve conversions from initial engagement to actions like hand raises and portal usage
• Lead paid acquisition strategy across audience, messaging, creative, landing pages, CTAs, and downstream lead quality
• Identify funnel friction, prioritize experiments, and test new growth ideas
• Connect learnings across paid, lifecycle, website, portal, and product behavior to improve decisions
• Define growth measurement framework and visibility into performance and drop-offs
• Collaborate with Marketing Ops, Sales, Product, RevOps, agencies, and contractors to execute strategy

Skills

Growth marketing

Demand generation

Lifecycle marketing

Experimentation

Cross-functional collaboration

Tools

HubSpot

GA4

PostHog

Job description

Flyhomes, Inc. is seeking a strategic, hands-on Director of Growth Marketing to build and own our demand generation engine. You’ll set strategy, dive into data, design experiments, and shape campaigns across paid, lifecycle, and website experiences.

You will own the growth funnel from initial engagement through conversion, define the measurement framework, and partner with Marketing Ops, Sales, Product, RevOps, and external agencies to turn insights into scalable execution.