Growth Marketing Director: Demand Gen & ABM

The Phoenix Group; New York (NY); On-site; USD 170,000 - 210,000; Full time

Job summary

The Phoenix Group Advisors is seeking a Director of Growth Marketing in the United States to lead the company’s digital demand engine, drive brand awareness, and deliver a measurable, revenue-aligned pipeline across the customer journey.

You will partner with Sales, Content, Product, Solutions, Finance, and Revenue Operations to ensure initiatives align with pipeline performance and revenue objectives, while remaining hands-on in early execution.

Qualifications

• 5-7+ years in B2B demand generation, preferably in SaaS or complex technical products.
• Proven track record generating sales-aligned pipeline through digital demand gen and ABM programs.
• Strong expertise across paid media, website optimization, email marketing, lead nurturing, digital ABM, and performance marketing.
• Demonstrated ability to set data-driven targets, develop forecasts, and optimize programs based on performance.
• Experience collaborating cross-functionally with Sales, Finance, Product, Content, Solutions, and Revenue Operations.

Responsibilities

• Own and execute the demand generation strategy with a focus on pipeline creation and revenue impact.
• Develop, launch, and scale digital-first demand generation programs across paid media, website, email, lead nurturing, digital ABM, and other channels.
• Manage demand generation budgets, monitor ROI, and reallocate resources based on performance.
• Establish and achieve pipeline generation targets with regular performance reporting to executive leadership.

Skills

B2B demand generation

SaaS/tech environment

Digital marketing channels

Forecasting & targets

Cross-functional collaboration

Analytical thinking

Job description

The Phoenix Group Advisors is seeking a Director of Growth Marketing in the United States to lead the company’s digital demand engine, drive brand awareness, and deliver a measurable, revenue-aligned pipeline across the customer journey.

You will partner with Sales, Content, Product, Solutions, Finance, and Revenue Operations to ensure initiatives align with pipeline performance and revenue objectives, while remaining hands-on in early execution.