Director of Growth Marketing & Demand Strategy

Knox Systems, Inc.; New York (NY); In loco; USD 140.000 - 170.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, Vision

Life & Disability

401k plan

Descrizione del lavoro

Knox is seeking a Director of Growth Marketing to own the digital demand engine, ABM strategy, and website optimization, driving pipeline for federal and regulated markets. You will lead cross-functional collaboration with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep marketing aligned with pipeline outcomes and business priorities.

You will design and scale programs across paid media, email, website optimization, and ABM while building budgets and reporting ROI to

Competenze

• 7+ years of B2B demand generation experience in SaaS or complex, technical products.
• Proven track record generating sales-aligned pipeline through digital demand and ABM programs.
• Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing.
• Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results.

Mansioni

• Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume
• Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels
• Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance
• Consistently meet or exceed pipeline targets; report results and learnings to the executive team
• Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
• Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale
• Support long, complex buying cycles typical in federal and regulated markets
• Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns
• Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion
• Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance
• Build repeatable playbooks across digital demand, ABM, and ops to support scale

Conoscenze

B2B demand generation

Digital demand channels

ABM (Account-Based Marketing)

Forecasting & planning

Lead nurturing

Descrizione del lavoro

Knox is seeking a Director of Growth Marketing to own the digital demand engine, ABM strategy, and website optimization, driving pipeline for federal and regulated markets. You will lead cross-functional collaboration with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep marketing aligned with pipeline outcomes and business priorities.

You will design and scale programs across paid media, email, website optimization, and ABM while building budgets and reporting ROI to