Growth Marketing Director - Data-Driven, Full-Funnel Growth

Tivity Health Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Tivity Health Inc. is seeking to drive member subscription revenue through a full-funnel, data-driven marketing strategy across acquisition, conversion, engagement, retention, and lifetime value.

You will own growth across digital channels, lifecycle marketing, partnerships, referral programs, and conversion optimization initiatives, collaborating with Sales, Client Success, Growth Operations, Product, Analytics, and Operations to execute growth strategies.

Responsibilities

• Drive member subscription revenue through a full-funnel, data-driven marketing strategy across acquisition, conversion, engagement, retention, and lifetime value.
• Own growth performance across digital channels, lifecycle marketing, partnerships, referral programs, and conversion optimization initiatives.
• Collaborate cross-functionally with Sales, Client Success, Growth Operations, Product, Analytics, and Operations to execute growth strategies.

Job description

Tivity Health Inc. is seeking to drive member subscription revenue through a full-funnel, data-driven marketing strategy across acquisition, conversion, engagement, retention, and lifetime value.

You will own growth across digital channels, lifecycle marketing, partnerships, referral programs, and conversion optimization initiatives, collaborating with Sales, Client Success, Growth Operations, Product, Analytics, and Operations to execute growth strategies.