Senior Director, Member Growth & Acquisition

Thrive Market; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health benefits

Equity

401k plan

Flexible PTO

ClassPass membership

Thrive Market membership

Life Coaching & Therapy coverage

Job summary

Thrive Market in the United States is seeking a strategic, data-driven Sr. Director, Member Growth to own the member acquisition strategy and accelerate our growth.

You will translate complex data into clear decisions, align cross-functional stakeholders, and deliver measurable business results. This role requires exceptional analytical rigor and deep performance marketing expertise, with a focus on experimentation, optimization, and building high-performing teams that scale programs and drive

Qualifications

• 10+ years of user acquisition marketing experience with leadership.
• Hands-on with Google Ads, Meta (Facebook/Instagram) and YouTube Ads.
• Strong command of e-commerce marketing, measurement, platforms and channel best practices.
• Experience managing multi-million-dollar performance marketing budgets.
• Highly analytical, comfortable with large data sets and KPI optimization.
• Excellent written, verbal, and presentation communication skills.
• Proven ability to solve problems through technology.
• Experience managing third-party providers and vendor relationships.
• Experience coaching and developing a team.
• Experience in subscription and/or e-commerce businesses.
• Bachelor’s degree in marketing, business, or related field, or equivalent.

Responsibilities

• Develop channel-specific member acquisition strategy aligned to growth goals.
• Own channel performance and review traffic against targets.
• Lead reporting and ad hoc analysis to optimize media mix and measurement.
• Pursue new acquisition opportunities and grow partnerships for scale.
• Build and execute a testing roadmap across creative, messaging, audience, and landing pages.
• Collaborate with Analytics and Tech to improve growth solutions and efficiency.
• Coordinate with Marketing, Creative, UX and Product for alignment on results.
• Manage third-party ad platform vendors for support and beta opportunities.
• Coach and grow a small team, fostering analytical rigor and curiosity.

Skills

Acquisition marketing

Team leadership

Google Ads

Meta Ads

YouTube Ads

E-commerce marketing

Data analytics

Budget management

Vendor management

Team coaching

Subscription/e-commerce experience

Education

Bachelor's degree in marketing

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

Thrive Market in the United States is seeking a strategic, data-driven Sr. Director, Member Growth to own the member acquisition strategy and accelerate our growth.

You will translate complex data into clear decisions, align cross-functional stakeholders, and deliver measurable business results. This role requires exceptional analytical rigor and deep performance marketing expertise, with a focus on experimentation, optimization, and building high-performing teams that scale programs and drive