Growth Marketing Director - AI-Driven Full-Funnel Growth

HireMinds, LLC; Boston (MA); Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Global Consumer Organization is seeking a Director of Growth Marketing to lead and scale its growth engine across Paid Media, Ecommerce and CRM. The role anchors a significant eight-figure media investment and requires translating data into strategic investments while leveraging AI to accelerate testing and optimization.

The candidate will oversee a full-funnel strategy, collaborate with Ecommerce and CRM, and build a high-performing team to drive awareness, acquisition, retention and customer

Formación

• 10+ years in performance, growth or digital marketing.
• Deep expertise in paid social and paid search.
• Experience managing multi-eight-figure media budgets.
• Proven success building full-funnel growth strategies.
• Strong attribution, measurement and incrementality knowledge.
• Exposure to CRM and lifecycle marketing; deep CRM not required.
• Experience leading high-performing teams.
• Strong analytics translating data into business recommendations.
• Ability to influence senior leaders across functions.
• Genuine curiosity about AI and its marketing applications.

Responsabilidades

• Own strategy, forecasting and allocation of significant paid media investment across paid social, paid search and emerging channels.
• Evaluate channel mix, attribution and performance to identify opportunities for growth.
• Lead evolution of a full-funnel acquisition strategy to drive awareness and new customer growth.
• Partner with Ecommerce to improve onsite conversion, landing pages and customer flows.
• Help shape lifecycle and CRM strategy to improve engagement and retention.
• Build and execute a robust testing roadmap across audiences and platforms.
• Establish measurement frameworks to guide investment decisions.
• Translate complex performance data into recommendations for senior leadership.
• Identify new channels and growth levers across platforms.
• Lead and develop a lean team of paid media, ecommerce and CRM specialists.

Conocimientos

Performance marketing

Paid media

Team leadership

Analytics

CRM & lifecycle

Attribution

Full-funnel strategy

Measurement & incrementality

Executive influence

Descripción del empleo

Global Consumer Organization is seeking a Director of Growth Marketing to lead and scale its growth engine across Paid Media, Ecommerce and CRM. The role anchors a significant eight-figure media investment and requires translating data into strategic investments while leveraging AI to accelerate testing and optimization.

The candidate will oversee a full-funnel strategy, collaborate with Ecommerce and CRM, and build a high-performing team to drive awareness, acquisition, retention and customer