Director of AI-Powered Demand Gen & Growth

VAST Data; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

VAST Data is seeking a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine. This revenue-first leadership role owns strategy, execution, and optimization across paid channels and integrated campaigns, partnering with Sales, Marketing, and Revenue Operations to accelerate growth.

Success is measured by business outcomes, not marketing activity, and experience with agentic AI in demand generation is highly

Qualifications

• 10+ years in B2B demand generation, growth marketing, or performance marketing.
• 5+ years leading high-performing marketing teams.
• Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns.
• Strong analytical and attribution skills with experience optimizing complex marketing funnels.
• Experience with modern marketing technology and CRM platforms.
• Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus.

Responsibilities

• Own digital demand generation strategy across paid media and integrated campaigns.
• Lead and develop the Paid Media, Campaign and Content Operations team.
• Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
• Optimize the entire demand funnel from Lead → MQL → SQL, improving conversion rates and pipeline velocity.
• Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
• Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance.
• Build a culture of testing, measurement, and continuous optimization using data and attribution.
• Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms, Organic Social team and Marketing Operations to maximize pipeline impact.
• Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency.

Skills

Demand generation

Growth marketing

Performance marketing

Team leadership

Paid media

Analytics & attribution

AI in marketing

Tools

CRM platforms

Job description

VAST Data is seeking a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine. This revenue-first leadership role owns strategy, execution, and optimization across paid channels and integrated campaigns, partnering with Sales, Marketing, and Revenue Operations to accelerate growth.

Success is measured by business outcomes, not marketing activity, and experience with agentic AI in demand generation is highly