Growth Marketing Associate (Hybrid in Boston OR Remote)

Cella by Randstad Digital; Boston (MA); Hybrid; USD 85,962,000 - 94,558,000; Full time

Job summary

Join Cella by Randstad Digital in Boston (Hybrid) to lead user acquisition and retention initiatives across paid channels. This 3–6 month engagement offers $30–$33/hr and a fast-paced Growth Marketing environment.

You will manage campaigns, coordinate with creative, brand, and product teams, and leverage AI tools for reporting and analytics. Flexibility around sports calendar is required.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field, and/or 2–3 years in digital marketing.
• Experience in strategy and media buying for paid social, programmatic, or paid search channels.
• Knowledge of digital media optimization, including A/B testing and ad bidding concepts.
• Understanding of ad inventory and platforms with hands-on media buying.
• Interest in sports and gaming is a plus.
• Willingness to work unconventional hours around sports calendar.
• Proficiency with AI tools for reporting (Claude, ChatGPT).

Responsibilities

• Develop digital media buying strategies across Paid Social, Programmatic, and Paid Search channels.
• Launch and optimize new user acquisition campaigns to meet KPIs.
• Identify and run A/B tests for growth insights.
• Create ads in collaboration with creative, brand, and product teams.
• Coordinate campaigns with Marketing, Operations, and Product teams for user acquisition or retention.
• Analyze campaign performance and derive next steps with Marketing Analytics.
• Lead day-to-day communications with external agencies and ad partners.

Skills

Digital marketing

Media buying

A/B testing

Analytics

Sports enthusiasm

AI reporting tools

Education

Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field

Tools

Claude

ChatGPT

Job description

Location: Boston, MA (Hybrid) preferred - also open to remote candidates!

Schedule: 40 hours/week, Mon-Fri (Flexibility required for key events)

Duration: 3-6 months to start

Compensation Range: $30-33/hr

Join a Premier Sports & Gaming Brand to lead user acquisition and retention initiatives across key digital channels. You'll work in a fast-paced environment and leverage your prior experience to bring new and exciting campaigns to life. You will be an integral part of the Growth Marketing team and manage the creative workflow and delivery for critical acquisition & retention moments across products. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration. Sounds good to you? Join us!

Responsibilities

• Develop digital media buying strategies across Paid Social, Programmatic and Paid Search channels for our products.
• Launch & optimize new user acquisition campaigns across Paid Social, Programmatic and Paid Search channels to meet larger team goals, KPIs, and results.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.
• Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.
• Lead day to day communication with external agency and ad partners.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least 2-3 years of experience with digital marketing.
• Experience in strategy and media buying for paid social, programmatic, OR paid search channels.
• Knowledge in digital media optimization, including A/B testing, conducting analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.
• Solid understanding of ad inventory, ad platforms, and best practices where actively buying media.
• A passion for sports and gaming is a plus.
• Willingness to work unconventional hours around sports calendar and tentpole moments.
• Proficiency in AI tools, especially: Claude and ChatGPT for reporting and analytics purposes.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.