Director, Growth Marketing

Indeed; Newark (NJ); On-site; USD 194,000 - 292,000; Full time

Benefits offered by this job

Medical Insurance

401k Plan

Equity Incentives

Open PTO

11 paid holidays per year

Parental Leave (up to 26 weeks)

Job summary

Indeed is seeking a senior Growth Marketing leader to drive SMB advertiser growth across digital channels. You will define the global strategy, empower teams, and partner with product, strategy, and data science to deliver full-funnel plans that move advertisers from awareness to spend growth.

You will oversee experimentation, marketing operations, and cross-functional collaboration while building a high-performing team and defining KPIs to measure impact and ROI.

Qualifications

• Requires a lengthy track record leading global or multi-regional marketing teams.
• Proven experience scaling performance marketing across channels and segments.
• Strong expertise in marketing automation, paid media ecosystems, and audience segmentation.
• Experience designing experimentation frameworks and data-driven optimization.
• Ability to translate business goals into measurable marketing strategies and plans.
• Excellent analytical and KPI-driven decision-making skills.
• Outstanding communication and leadership across functions.

Responsibilities

• Define and drive global performance marketing strategy across digital channels and programs.
• Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments.
• Build and optimize end-to-end customer journeys to drive conversion, retention, and LTV.
• Establish and improve marketing operations including workflows, automation, and lead management.
• Manage vendor and agency strategy with consistent execution and performance across tools.
• Implement experimentation frameworks, leveraging AI and automation to speed time-to-market.
• Build and develop a high-performing team and define KPIs and reporting.

Skills

Global team leadership

Performance marketing

Marketing automation

Experimentation & AB testing

Strategic planning

Analytics & KPIs

Cross-functional leadership

Education

Bachelor’s degree or higher

Tools

Marketing automation platforms

Job description

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*Comscore, Total Visits, March 2026)

Day to Day

You will lead a Growth Marketing team responsible for driving SMB advertiser growth across a portfolio of marketing channels. You will set the strategic direction for how each channel contributes to company-level growth goals, and you will empower your team to iterate and drive measurable results.

You will partner closely with Product, Strategy, Marketing, Creative, Data Science, and Engineering (e.g., BT&T) teams to build aligned, full-funnel plans that move advertisers from top-of-funnel awareness through to bottom-of-funnel conversion and spend growth. This includes optimizing budget across channels and goals, building business cases for incremental experimentation and investment, and shaping the creative and product experiences that drive performance in each channel.

Responsibilities

• Define and drive the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs
• Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments
• Build and optimize end-to-end customer journeys that drive conversion, retention, and long-term value
• Establish and improve marketing operations, including workflow design, automation, and lead management processes
• Manage vendor and agency strategy, ensuring consistent execution and performance across tools and partners
• Implement experimentation frameworks, leveraging AI and automation to improve performance and speed to market
• Build and develop a high-performing team while defining KPIs and reporting on marketing impact and effectiveness

Skills/Competencies

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
• Experience managing global or multi-regional teams
• Proven track record of building and scaling performance marketing programs across multiple channels and customer segments
• Expertise in marketing automation platforms, paid media ecosystems, and audience segmentation strategies
• Experience designing and executing experimentation frameworks, including A/B testing and data-driven optimization
• Ability to translate business goals into measurable marketing strategies and operational plans
• Excellent analytical skills with experience defining KPIs, measuring performance, and driving insights-based decisions
• Excellent communication and leadership skills, with experience developing teams and collaborating across functions

Salary Range Transparency

Tier 1 - United States of America 158,000 - 238,000

Tier 2 - United States of America 177,000 - 265,000

Tier 3 - United States of America 194,000 - 292,000

Tier 4 - N/A

Tier 5 - United States of America 221,000 - 331,000

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region‑specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.

For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( https://www.indeed.com/careers ).

Inclusion & Belonging

Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Reference ID:

• The deadline to apply to this position is [10/02/2026]. Job postings may be extended at the hiring team’s discretion based on applicant volume.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Reference ID: 47900