Growth Marketing Analytics Lead

Taara Connect, Inc.; Sunnyvale (CA); Hybrid; USD 135,000 - 165,000; Full time

Job summary

Taara Connect, Inc. in Sunnyvale, CA seeks a Growth Marketing Specialist to transform complex data into actionable insights that shape Taara’s global marketing and communications strategy and drive adoption of its wireless optical technology.

You will collaborate with sales, product, engineering, and operations to optimize the end-to-end customer journey from lead to conversion and growth, using CRM and BI tools to measure ROI and guide budgets.

Qualifications

• 2–4+ years as a marketing data analyst in B2B hardware/telecom/deep-tech.
• Experience with cross-channel measurement and automation in Salesforce, HubSpot.
• Hands-on with A/B testing landing pages, ads, and email outreach to improve metrics.
• Experience with Tableau, Looker, PowerBI for executive-level reporting.

Responsibilities

• Pipeline & funnel analytics across awareness to growth.
• Drive growth marketing with cross-functional teams and optimized handoffs.
• Build dashboards unifying web traffic, CRM data, and marketing tech.
• Assess ROI of campaigns and guide budget allocation by attribution.
• Develop and execute integrated marketing campaigns to build pipeline and leads.
• Champion data transparency and refine marketing data infrastructure.

Skills

Data-driven analytics

CRM & automation

A/B testing

BI dashboarding

Cross-functional collaboration

Excellent communication

Marketing analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Master's degree preferred

Tools

Salesforce

HubSpot

Google Analytics

Tableau/Looker/PowerBI

Job description

Taara Connect, Inc. in Sunnyvale, CA seeks a Growth Marketing Specialist to transform complex data into actionable insights that shape Taara’s global marketing and communications strategy and drive adoption of its wireless optical technology.

You will collaborate with sales, product, engineering, and operations to optimize the end-to-end customer journey from lead to conversion and growth, using CRM and BI tools to measure ROI and guide budgets.