Growth-Focused Marketing Intelligence Analyst

Tech Electronics; St. Louis (MO); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, Vision & Dental on DAY ONE

Paid Time Off & Accrued Personal Time

Tuition Reimbursement

Disability insurance (long & short)

Generous Holiday Schedule

Hybrid office schedule

Growth opportunities

Family culture

Teladoc and related benefits

Training and certification programs

Career advancement

Job summary

Tech Electronics seeks a Marketing Intelligence Analyst to transform customer data, market intelligence, and sales insights into opportunities that support demand generation and sales enablement.

You will work with Marketing, Sales, Technology Directors, and leadership to explore growth opportunities, build target audiences, and optimize campaigns using analytics, automation, and reporting to improve performance and pipeline growth.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 3–5 years of experience in marketing analytics, marketing operations, demand generation, sales enablement, business intelligence, or related role.
• Strong analytical and critical-thinking skills with the ability to interpret data and translate findings into actionable recommendations.
• Experience with CRM, marketing automation, sales enablement, data intelligence, and reporting platforms.
• Strong understanding of lead management, audience segmentation, campaign workflows, sales processes, and marketing performance measurement.
• Advanced Excel and data analysis skills with experience creating reports, dashboards, and data-driven recommendations.
• Excellent organizational, project management, and cross-functional collaboration skills.

Responsibilities

• Conduct market and customer research to identify growth opportunities by geography, industry, technology, customer type, and market trends.
• Analyze Tech Electronics' customer base and target markets to identify cross-sell, upsell, whitespace, and new business opportunities.
• Develop ICPs, target account strategies, and audience recommendations to support marketing and sales.
• Analyze customer, lead, opportunity, campaign, website, and sales data to identify trends and opportunities.
• Develop and maintain dashboards and reporting for MQLs, SQLs, conversion rates, campaign performance, and pipeline activity.
• Maintain website analytics and Google Analytics reporting to evaluate traffic and conversions.
• Build campaign audiences, target account lists, segmentation, and supporting data for launches.
• Configure and maintain sales enablement tools and processes that improve prospecting and follow-up.
• Implement technology, workflow, automation, and process improvements to increase efficiency and scalability.

Skills

Analytical skills

Critical thinking

Communication skills

Project management

Collaboration

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Salesforce

Pardot

ZoomInfo

Google Analytics

Acumatica

GovSpend

Dodge/CMD

Job description

Tech Electronics seeks a Marketing Intelligence Analyst to transform customer data, market intelligence, and sales insights into opportunities that support demand generation and sales enablement.

You will work with Marketing, Sales, Technology Directors, and leadership to explore growth opportunities, build target audiences, and optimize campaigns using analytics, automation, and reporting to improve performance and pipeline growth.