Digital Marketing Analytics Specialist

Waters Corporation; Milford (MA); On-site; USD 95,000 - 125,000; Full time

Job summary

Waters Corporation seeks a Data Analytics professional to drive digital marketing insights. You will turn campaign, website, and funnel data into actionable recommendations that guide investments, tests, and optimizations, ultimately influencing revenue decisions.

The ideal candidate combines curiosity with strong analytical skills, enjoys fast-paced environments, and excels at communicating complex results in an accessible way to stakeholders.

Qualifications

• Bachelor's degree in marketing, business, analytics, or a related field required.
• 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence.
• Proficiency with web analytics tools (GA4, Adobe Analytics) and BI/dashboard tools (Tableau, Power BI, Looker).
• Strong SQL and advanced Excel skills; Python or R a plus.
• Working knowledge of A/B testing, statistics, and marketing attribution.
• Strong communication & organizational skills.
• Excellent presentation and data storytelling skills.
• Experience in B2B, eCommerce, or life sciences environments strongly preferred.

Responsibilities

• Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
• Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
• Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
• Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
• Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
• Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
• Segment audiences and size opportunities to support planning, AOP, and investment cases.
• Translate complex data into concise insights and compelling presentations for senior leaders.

Skills

SQL

Advanced Excel

Python or R

A/B testing

Marketing attribution

Data storytelling

Communication

Education

Bachelor's degree in marketing, business, analytics, or a related field

Tools

GA4

Adobe Analytics

Tableau

Power BI

Looker

Job description

Waters Corporation seeks a Data Analytics professional to drive digital marketing insights. You will turn campaign, website, and funnel data into actionable recommendations that guide investments, tests, and optimizations, ultimately influencing revenue decisions.

The ideal candidate combines curiosity with strong analytical skills, enjoys fast-paced environments, and excels at communicating complex results in an accessible way to stakeholders.