Revenue-Driven Digital Analytics Specialist

Waters; Bellingham (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Waters Corporation seeks a data-driven marketing analytics specialist to transform campaign, website, and funnel data into clear insights that guide where to invest and optimize. You will build self-serve dashboards and deliver weekly performance readouts to marketing teams.

With 2–5 years in digital analytics, you will explain the why behind results, enable better decision making, and support revenue growth in a fast-paced environment.

Qualifications

• Bachelor's degree in marketing, business, analytics, or a related field.

Responsibilities

• Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
• Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
• Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
• Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
• Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
• Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
• Segment audiences and size opportunities to support planning, AOP, and investment cases.
• Translate complex data into concise insights and compelling presentations for senior leaders.

Skills

Data analytics

SQL

Python/R

GA4/Adobe Analytics

Tableau/Power BI/Looker

A/B testing

Data storytelling

Presentation

Education

Bachelor's degree in marketing, business, analytics, or related field

Tools

GA4

Adobe Analytics

Tableau

Power BI

Looker

Job description

Waters Corporation seeks a data-driven marketing analytics specialist to transform campaign, website, and funnel data into clear insights that guide where to invest and optimize. You will build self-serve dashboards and deliver weekly performance readouts to marketing teams.

With 2–5 years in digital analytics, you will explain the why behind results, enable better decision making, and support revenue growth in a fast-paced environment.