Performance Marketing Analyst

Watershed Informatics; Cambridge (MA); On-site; USD 80,000 - 110,000; Full time

Job summary

Watershed Informatics is seeking a Performance Marketing Analyst to own reporting for our digital marketing activities across channels. You will combine data from website analytics, gated content, and PPC metrics to build actionable insights that translate into a stronger sales pipeline.

You will be accountable for data accuracy and delivering clear, leadership-ready insights to optimize marketing spend and drive growth for our biocomputing platform.

Qualifications

• 3+ years of experience creating, delivering, and interpreting commercial reports from Salesforce, Google Ads, Google Analytics, Webflow and other digital marketing data sources.
• Strong analytical and problem-solving skills with a track record identifying and resolving inconsistencies in data to drive B2B growth.
• Experience presenting reports to leadership from marketing, finance, or consulting perspectives.

Responsibilities

• Own marketing and sales reporting for leadership and the commercial team using Salesforce, Webflow, Google Ads, Google Analytics and other sources.
• Serve as the go-to expert for online marketing data sources, ensuring accuracy and reliability of reports presented to leadership.
• Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on optimizing marketing performance.
• Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive growth.

Skills

Salesforce

Google Ads

Google Analytics

Webflow

Data-driven reporting

Education

Bachelor's degree in Marketing/Business/Data Science

Tools

Salesforce

Job description

About Watershed

Our vision is to become the leading biocomputing platform. The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform. Watershed enables scientists to conduct all essential analysis — from lab data to plot — with a single software platform.

We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing! Join a team that’s intellectually curious with a bias for action. Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives — aiming to bring transformational change to a $40 billion industry.

About the Role

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed’s digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy — and pride yourself on delivering actionable insights.

Responsibilities

• Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
• Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
• Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
• Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Required Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
• 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
• Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
• A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
• Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.