Growth Marketer: Full Lifecycle & Paid Acquisition

Airwallex; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Airwallex in San Francisco is seeking a hands-on Growth Marketing professional to own paid acquisition and lifecycle programs. You’ll build measurement systems, optimize landing pages, and drive attribution across channels to scale demand for our AI-native fintech platform.

You’ll work directly with executives and a small, fast-moving team. The ideal candidate has 3+ years in growth marketing, a proven track record with Webflow and HubSpot, and a passion for data-driven growth at startup speed.

Qualifications

• 3+ years in growth, performance marketing, demand gen, or similar hands-on role.
• You've run paid campaigns yourself — built them, funded them, optimized them.
• You're comfortable in the plumbing: tag managers, UTM hygiene, analytics tools, a CMS or landing page builder. We use Webflow for our website and Hubspot for marketing automation right now
• You're genuinely analytical. You can pull a number, know whether to trust it, and say plainly what it means.
• You move fast and you'd rather launch something scrappy today than something perfect next month. This is a team where the bottleneck should never be you.

Responsibilities

• Own paid acquisition. Manage our agency relationship and hold them to results. Own budget pacing, channel mix, creative testing, and reporting.
• Build the measurement spine. Pixels, UTM conventions, event tracking, attribution.
• Ship landing pages and run conversion rate optimization.
• Own lifecycle marketing end to end. Design and run onboarding, nurture, and re-engagement programs.
• Grow our distribution. Our Product Marketer writes the T:0 newsletter; you're responsible for the list it goes to actually growing.
• Own technical SEO and organic social publishing.
• Report on all of it. Provide a clear weekly read on what's working, what isn't, and what you're changing.

Skills

Growth marketing

Performance marketing

Demand generation

Analytics

Fast execution

Tools

Webflow

HubSpot

Job description

Airwallex in San Francisco is seeking a hands-on Growth Marketing professional to own paid acquisition and lifecycle programs. You’ll build measurement systems, optimize landing pages, and drive attribution across channels to scale demand for our AI-native fintech platform.

You’ll work directly with executives and a small, fast-moving team. The ideal candidate has 3+ years in growth marketing, a proven track record with Webflow and HubSpot, and a passion for data-driven growth at startup speed.