Growth Marketer for a Global Fintech Platform

Airwallex; San Francisco (CA); On-site; USD 135,000 - 180,000; Full time

Job summary

Airwallex in San Francisco is seeking a growth marketing professional to own paid acquisition, measurement, and lifecycle programs. You’ll build, test, and optimize campaigns, manage budgets, and drive funnel performance from click to signup.

You’ll implement pixels, UTM conventions, event tracking, and attribution; ship landing pages; run CRO; develop onboarding and re-engagement sequences; and grow distribution across owned channels, SEO, and social.

Qualifications

• 3+ years in growth, performance marketing, demand gen, or a similar hands‑on role.
• You've run paid campaigns yourself — built them, funded them, optimized them.
• You're comfortable in the plumbing: tag managers, UTM hygiene, analytics tools, a CMS or landing page builder.

Responsibilities

• Own paid acquisition. Manage our agency relationship and hold them to results. Own budget pacing, channel mix, creative testing, and reporting.
• Build the measurement spine. Pixels, UTM conventions, event tracking, attribution.
• Ship landing pages and run conversion rate optimization.
• Own lifecycle marketing end to end. Design and run onboarding, nurture, and re‑engagement programs.
• Grow our distribution. Manage newsletter lists and other owned channels.
• Own technical SEO and organic social publishing.
• Report on all of it with a clear weekly read on what's working.

Skills

Growth marketing

Paid campaigns

Analytics

Fast-paced

CMS/landing pages

Tools

Webflow

Hubspot

Tag managers

Job description

Airwallex in San Francisco is seeking a growth marketing professional to own paid acquisition, measurement, and lifecycle programs. You’ll build, test, and optimize campaigns, manage budgets, and drive funnel performance from click to signup.

You’ll implement pixels, UTM conventions, event tracking, and attribution; ship landing pages; run CRO; develop onboarding and re-engagement sequences; and grow distribution across owned channels, SEO, and social.