Growth Marketer: ABM & Content to Drive Pipeline | Remote

The Lookout Way Pty Ltd.; United States; Remote; USD 63,000 - 98,000; Full time

Benefits offered by this job

Remote-first work from anywhere in Aus

Annual health & wellbeing allowance

Generous leave policies

Job summary

The Lookout Way is seeking a Growth Marketer to design and drive our marketing engine in Australia. This sole-contributor role focuses on ABM, content creation, nurture journeys and product marketing initiatives to move prospects from first touch to sales-ready conversations.

You'll own HubSpot workflows, nurture campaigns and collaboration with Sales, Product and Customer teams. If you enjoy building growth from the ground up, this is your role.

Qualifications

• 5+ years’ experience in B2B SaaS marketing, including growth or ABM-focused roles.
• Proven track record of generating qualified pipeline through ABM, content and lifecycle marketing.
• Strong hands-on HubSpot experience.
• Deep experience using LinkedIn for B2B growth.
• Confidence creating content and writing your own marketing copy.
• Experience working closely with sales teams and a strong understanding of marketing-to-revenue links.

Responsibilities

• Lead ABM programs targeting priority in-home care providers.
• Design territory-based campaigns across email, LinkedIn, paid channels and events.
• Develop target account lists, engagement plans and marketing-to-sales hand-off processes.
• Track engagement, pipeline contribution and campaign effectiveness; optimise results.

Skills

Growth marketing

ABM / account-based marketing

HubSpot experience

LinkedIn marketing

Content creation & copywriting

Tools

HubSpot

LinkedIn Ads

SEO/Content tools

Job description

The Lookout Way is seeking a Growth Marketer to design and drive our marketing engine in Australia. This sole-contributor role focuses on ABM, content creation, nurture journeys and product marketing initiatives to move prospects from first touch to sales-ready conversations.

You'll own HubSpot workflows, nurture campaigns and collaboration with Sales, Product and Customer teams. If you enjoy building growth from the ground up, this is your role.