Growth & Lifecycle PLG Engineer — Music & Audio

stabilityai; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

stabilityai is seeking a senior product engineer to own the ground-up build of product-led growth and lifecycle infrastructure for its Music & Audio vertical, spanning web, desktop, plugin, and mobile surfaces. The work is greenfield: selecting tools, designing the event model, wiring integrations, and operating the system end to end.

You will define a measurable funnel from anonymous visitor through paying subscriber to expanded account, sitting at the intersection of growth marketing,

Qualifications

• 6+ years of end-to-end ownership of product or growth infrastructure.
• Hands-on growth marketing and lifecycle marketing experience with implementation.
• Production experience across martech stack: CDPs, product analytics, lifecycle/messaging, billing, reverse-ETL, and transformation layers.
• Proven ability to ship in-app PLG mechanics driving growth.
• Comfort operating without a product manager: milestone setting and scheduling.

Responsibilities

• Own the full growth stack for the Music & Audio vertical — CDP, analytics, lifecycle/messaging, experimentation, warehouse, reverse-ETL, and entitlements.
• Design a unified event taxonomy with consistent schema and identity resolution across the journey.
• Build and attribute the full growth funnel across paid, organic, partner, and in-product channels.
• Architect in-app PLG mechanics including viral loops, referrals, upgrades, and sharing hooks.
• Define and execute lifecycle marketing: segmentation, triggers, and messaging cadences for activation and expansion.
• Ship free-to-paid logic: trial mechanics, paywalls, in-app messaging, and entitlement checks.
• Build onboarding, churn-risk, reactivation, and win-back sequences.
• Instrument A/B experimentation with exposure logging and guardrails.
• Own the growth dashboard covering activation, conversion, ARPU, LTV, retention cohorts, and expansion rate.

Skills

TypeScript

Node.js

Python

SQL

Growth marketing

Product lifecycle marketing

Tools

CDP

Product analytics

Lifecycle/messaging

Billing systems

Reverse ETL

Data transformation

Job description

stabilityai is seeking a senior product engineer to own the ground-up build of product-led growth and lifecycle infrastructure for its Music & Audio vertical, spanning web, desktop, plugin, and mobile surfaces. The work is greenfield: selecting tools, designing the event model, wiring integrations, and operating the system end to end.

You will define a measurable funnel from anonymous visitor through paying subscriber to expanded account, sitting at the intersection of growth marketing,