Lifecycle Growth Architect (Remote) — PLG & SLG

ClickHouse; Minneapolis (MN); Remote; USD 144,000 - 195,000; Full time

Benefits offered by this job

Flexible work environment

Healthcare contributions

Equity

Flexible time off

Home office stipend

Global gatherings

Job summary

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. This hands-on role builds from the ground up as the first lifecycle marketer at ClickHouse, designing nurture engines for both PLG and sales-led motions.

This role focuses on end-to-end lifecycle strategy, behavior-triggered nurture programs, onboarding optimization for Cloud signups, and always-on nurtures to accelerate pipe and activation

Qualifications

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention).
• At least 3 years at a database, data infrastructure, developer tooling, or API company.
• Proven track record of behavior-triggered lifecycle programs that improved activation, conversion, and pipeline.
• Analytical mindset with data-driven decision making.
• Excellent written and verbal communication for developers and product partners.
• Strong project management and ability to manage multiple programs.

Responsibilities

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs responding to product usage, content engagement, and intent signals.
• Design and optimize onboarding journeys for Cloud signups, align email touchpoints with in-product experiences to drive activation.
• Run always-on nurture for the sales-led funnel with segmented streams to warm prospects for sales.
• Build and run a testing roadmap across subject lines, cadence, content formats, and channel mix.
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion and drop-offs, implement improvements.
• Track industry trends and emerging technologies to identify new lifecycle opportunities.

Skills

Lifecycle marketing

Email marketing

Growth marketing

Job description

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. This hands-on role builds from the ground up as the first lifecycle marketer at ClickHouse, designing nurture engines for both PLG and sales-led motions.

This role focuses on end-to-end lifecycle strategy, behavior-triggered nurture programs, onboarding optimization for Cloud signups, and always-on nurtures to accelerate pipe and activation