Growth-Led Senior Sales Manager – CPG & Private Label

Request Foods; Holland (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Request Foods is seeking a dynamic Senior Sales Manager to drive the company’s sales strategy and lead the sales team from our Holland, MI headquarters. You will manage national and regional accounts, develop go-to-market plans, and collaborate with cross-functional teams across marketing, finance, operations, and supply chain.

The role emphasizes building senior-level client relationships, identifying new opportunities, and delivering growth through private label experience and robust category

Qualifications

• 5+ years of experience in sales, project management, or business development within frozen food or CPG industry.
• Proven success managing national retail accounts; private label experience required.
• Strong knowledge of the food product lifecycle.
• Experience coordinating cross-functional projects in manufacturing or supply chain.
• Existing relationships with retail buyers or private brand teams preferred.
• Proficient with Microsoft Office, Retail Link, Smartsheet, Lists, Planner, or similar platforms.
• Bachelor’s degree in Business, Marketing, or related field.

Responsibilities

• Lead strategic business development initiatives to drive growth in branded CPG and Private Label across retail, food service and emerging channels.
• Identify, evaluate and secure new customer opportunities with national and regional accounts.
• Develop and execute go-to-market strategies and promotional plans that align with company objectives.
• Build and maintain senior-level customer relationships while delivering value-added solutions to strengthen partnerships.
• Conduct market and competitive analysis to uncover growth opportunities and optimize category performance.
• Collaborate cross-functionally with sales, marketing, finance, operations, quality, supply chain, etc. to align strategy and deliver results.
• Manage end-to-end business development process – prospect, pitch, contract negotiation and close.
• Provide regular reporting on pipeline health and progress, support forecast accuracy and performance against KPI’s.
• Represent Request Foods at customer meetings, industry events and trade shows.
• Navigate through retail platforms such as 1WorldSync and support the customer service department in management of this.
• Work closely with product development, label and regulatory and packaging teams for support in project lifecycle from concept to commercialization.
• Lead and mentor sales team members, fostering a continuous growth mindset.

Skills

Sales leadership

Strategic planning

Account management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Business/Marketing

Tools

Microsoft Office

Retail Link

Smartsheet

Lists/Planner

Job description

Request Foods is seeking a dynamic Senior Sales Manager to drive the company’s sales strategy and lead the sales team from our Holland, MI headquarters. You will manage national and regional accounts, develop go-to-market plans, and collaborate with cross-functional teams across marketing, finance, operations, and supply chain.

The role emphasizes building senior-level client relationships, identifying new opportunities, and delivering growth through private label experience and robust category