Senior Sales Manager

Request Foods; Holland (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Request Foods is seeking a dynamic Senior Sales Manager to drive the company’s sales strategy and lead the sales team from our Holland, MI headquarters. You will manage national and regional accounts, develop go-to-market plans, and collaborate with cross-functional teams across marketing, finance, operations, and supply chain.

The role emphasizes building senior-level client relationships, identifying new opportunities, and delivering growth through private label experience and robust category

Qualifications

• 5+ years of experience in sales, project management, or business development within frozen food or CPG industry.
• Proven success managing national retail accounts; private label experience required.
• Strong knowledge of the food product lifecycle.
• Experience coordinating cross-functional projects in manufacturing or supply chain.
• Existing relationships with retail buyers or private brand teams preferred.
• Proficient with Microsoft Office, Retail Link, Smartsheet, Lists, Planner, or similar platforms.
• Bachelor’s degree in Business, Marketing, or related field.

Responsibilities

• Lead strategic business development initiatives to drive growth in branded CPG and Private Label across retail, food service and emerging channels.
• Identify, evaluate and secure new customer opportunities with national and regional accounts.
• Develop and execute go-to-market strategies and promotional plans that align with company objectives.
• Build and maintain senior-level customer relationships while delivering value-added solutions to strengthen partnerships.
• Conduct market and competitive analysis to uncover growth opportunities and optimize category performance.
• Collaborate cross-functionally with sales, marketing, finance, operations, quality, supply chain, etc. to align strategy and deliver results.
• Manage end-to-end business development process – prospect, pitch, contract negotiation and close.
• Provide regular reporting on pipeline health and progress, support forecast accuracy and performance against KPI’s.
• Represent Request Foods at customer meetings, industry events and trade shows.
• Navigate through retail platforms such as 1WorldSync and support the customer service department in management of this.
• Work closely with product development, label and regulatory and packaging teams for support in project lifecycle from concept to commercialization.
• Lead and mentor sales team members, fostering a continuous growth mindset.

Skills

Sales leadership

Strategic planning

Account management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Business/Marketing

Tools

Microsoft Office

Retail Link

Smartsheet

Lists/Planner

Job description

There has never been a more exciting time to join Request Foods. We’ve been selling products to many of the world’s leading food companies, retailers and restaurants for over 35 years. A privately owned and financially sound company, we do our best to run our business based on Christian values. Whether it’s cooking up great tasting food, assisting in customer support, providing quality and production leadership, or supporting administrative or technical activities, a career at Request Foods is a great opportunity. At Request, we’ve achieved success by treating our employees with integrity, trust and respect. If you’re passionate about food, and the people who help produce it, then Request Foods might just be for you.

Request Foods is seeking a dynamic and results-driven Senior Sales Manager to join our team. This key leadership role will report directly to the Sr. Director of Sales and will be responsible for driving the company's sales strategy, managing members of the sales team, and ensuring the achievement of sales targets and growth objectives. The role is an on-site position located at our headquarters in Holland, MI.

• Lead strategic business development initiatives to drive growth in branded CPG and Private Label across retail, food service and emerging channels.
• Identify, evaluate and secure new customer opportunities with national and regional accounts.
• Develop and execute go-to-market strategies and promotional plans that align with company objectives.
• Build and maintain senior-level customer relationships while delivering value-added solutions to strengthen partnerships.
• Conduct market and competitive analysis to uncover growth opportunities and optimize category performance.
• Collaborate cross-functionally with sales, marketing, finance, operations, quality, supply chain, etc. to align strategy and deliver results.
• Manage end-to-end business development process – prospect, pitch, contract negotiation and close.
• Provide regular reporting on pipeline health and progress, support forecast accuracy and performance against KPI’s.
• Represent Request Foods at customer meetings, industry events and trade shows.
• Navigate through retail platforms such as 1WorldSync and support the customer service department in management of this.
• Work closely with product development, label and regulatory and packaging teams for support in project lifecycle from concept to commercialization.
• Lead and mentor sales team members, fostering a continuous growth mindset.

Key Qualifications:

• 5+ years of experience in sales, project management, or business development within the frozen food or CPG industry.
• Demonstrated success managing national retail accounts; private label experience required.
• Strong knowledge of the food product lifecycle.
• Experience with cross-functional project coordination in a manufacturing or supply chain environment.
• Existing relationships with retail buyers or private brand teams strongly preferred.
• Proficiency with tools such as Microsoft Office, Retail Link, Smartsheet, Lists, Planner, or similar platforms.
• Strong communicator, multitasker, and problem-solver with excellent attention to detail.
• Bachelor’s degree in Business, Marketing, or a related field, required.