National Account Lead - CPG Growth & Retail Partnerships

Heartland Food Products Group; Grand Rapids (MI); On-site; USD 120,000 - 160,000; Full time

Job summary

Heartland Food Products Group is seeking a National Account Manager to lead our Meijer partnership from Grand Rapids, MI. You will own the relationship, craft Joint Business Plans, and drive growth with merchandising and category teams.

Ideal candidates have 7+ years in CPG sales, direct Meijer experience, and a proven track record of profitable growth, with strong leadership and collaboration across marketing, operations, and finance.

Qualifications

• 7+ years of CPG sales or customer leadership experience.
• Direct experience calling on Meijer is required.
• Established relationships with Meijer merchandising teams.
• Strong understanding of grocery retail, trade management, and category management.
• Proven track record of delivering profitable growth.
• Prior people management experience or demonstrated readiness to lead.

Responsibilities

• Own the primary sales lead and relationship for Meijer.
• Build and deepen partnerships with merchandising teams to drive mutual growth.
• Represent Heartland’s brand portfolio with confidence and credibility.
• Develop and execute annual Joint Business Plans aligned to growth, profitability, and brand-building priorities.
• Lead assortment, pricing, merchandising, and promotional strategies that expand distribution.
• Champion innovation and new item launches with strong customer alignment and execution.
• Own volume, trade spend, and profitability targets for Meijer.
• Lead promotional planning, display strategy, and in-store/online execution with merchandising teams.
• Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management.
• Use syndicated data and customer insights to identify category opportunities and support fact-based selling.
• Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality.
• Translate data into clear, compelling stories that support brand and category growth.
• Set clear priorities, provide ongoing feedback, and support professional development.

Skills

CPG sales

Meijer account management

Retail partnerships

Sales leadership

Tools

Syndicated data analysis

Job description

Heartland Food Products Group is seeking a National Account Manager to lead our Meijer partnership from Grand Rapids, MI. You will own the relationship, craft Joint Business Plans, and drive growth with merchandising and category teams.

Ideal candidates have 7+ years in CPG sales, direct Meijer experience, and a proven track record of profitable growth, with strong leadership and collaboration across marketing, operations, and finance.