Senior Sales Director — CPG Growth & Leadership

Signature Brands, LLC; Bentonville (AR); On-site; USD 150,000 - 230,000; Full time

Job summary

Signature Brands, LLC seeks a Senior Director of Sales to lead the development and execution of our sales strategy, own forecasting, and manage customer relationships across assigned channels. This role partners with marketing and product teams to align offerings with customer needs and drives revenue growth.

You will mentor the sales team, manage broker networks with KPI tracking, set targets, analyze data, and deliver performance improvements.

Qualifications

• 8+ years of progressive sales leadership experience in the consumer-packaged goods (CPG) industry.
• Experience with food related products and seasonal businesses preferred.
• BS in Business or related field.
• MBA preferred.

Responsibilities

• Develops and executes sales strategies for assigned channels and customers to drive revenue growth and achieve sales targets.
• Identifies new sales opportunities and builds strong customer relationships, including relationships with senior-level customer stakeholders.
• Managing extensive broker network with timebound KPI's and scorecards.
• Setting sales targets and forecasting sales volumes; holding the sales team accountable for results.
• Ensuring timely recognition and reward for top achievers and implementing performance management actions when needed.
• Leading the team and inspiring high performance by providing mentorship and coaching.
• Building strong relationships with internal cross-functional stakeholders.
• Analyzing sales performance data and implementing strategies for improvement.
• Monitoring market trends and providing competitor analysis to achieve budget goals.
• Collaborating with marketing and product teams to align sales strategies with offerings and customer needs.

Skills

Sales leadership

Channel strategy

Forecasting

Customer relationships

Mentorship & coaching

Cross-functional collaboration

Data analysis

Strategic planning

Education

BS in Business or related field

MBA preferred

Job description

Signature Brands, LLC seeks a Senior Director of Sales to lead the development and execution of our sales strategy, own forecasting, and manage customer relationships across assigned channels. This role partners with marketing and product teams to align offerings with customer needs and drives revenue growth.

You will mentor the sales team, manage broker networks with KPI tracking, set targets, analyze data, and deliver performance improvements.