Growth Leader - Global Brand.com Ecommerce & Revenue

RG Barry Brands; Boston (MA); Hybride; USD 148 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical

Vision

Short Term Disability

Long Term Disability

Life Insurance

Voluntary Life Insurance

Critical Illness

401(k) with Company Contributions

Identity Theft Coverage

Team Discount

Education Assistance

Scholarships for Children

Paid Holidays

Paid Summer Vacation

Paid Winter Vacation

Generous PTO

Hybrid Work Schedule

Résumé du poste

RG Barry Brands in Boston, MA is seeking a Director, Global Brand.com Ecommerce & Revenue to own the end-to-end revenue growth across our brand.com sites and to optimize the customer journey, conversion, and profitability.

You will lead onsite merchandising, product storytelling, personalization, and a data-driven roadmap, partner with Brand, Creative and Ecommerce Marketing, and build scalable playbooks for multi-brand expansion while developing a high-performing ecommerce team.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or related field.
• 10-14 years of progressive ecommerce experience, including senior-level responsibility for brand.com performance; Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes.
• Progressive experience leading brand.com ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance.
• Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results.

Responsabilités

• Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio, including Dearfoams, Baggallini and future brands.com sites via acquisitions.
• Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes, balancing growth, profitability, and brand integrity.
• Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments, building scalable playbooks for expansion.
• Develop and own brand.com revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to brand.com performance.
• Act as the commercial authority and decision-maker for brand.com commercial performance and prioritization, ensuring experience, merchandising, and marketing decisions are informed by customer behavior, conversion data, and revenue impact.
• Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion.
• Own the end-to-end customer journey across all RGB brand.com sites with accountability for conversion rate, revenue per visit, and checkout completion.
• Identify and eliminate friction across navigation, search, PLPs, PDPs, cart, and checkout.
• Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights.
• Monitor and act on performance trends across devices, traffic sources, and customer segments.
• Lead onsite merchandising strategy as a conversion and confidence-building tool.
• Own onsite product storytelling and presentation, ensuring products are contextualized for different customer segments, use cases, and shopping missions.
• Partner with Brand and Creative teams to translate seasonal strategies into commercially optimized onsite experiences.
• Continuously evolve onsite storytelling and merchandising to reflect relevant cultural, seasonal, customer trends and emerging consumer behaviors.
• Partner closely with eCommerce Marketing to ensure traffic acquisition efforts convert efficiently.
• Optimize landing pages, onsite paths, and campaign execution to maximize ROI on paid and owned traffic.
• Champion personalization strategies based on behavior, intent, and lifecycle stage.
• Maintain accountability for brand.com demand forecasting as a commercial input to support revenue growth, customer demand, and conversion-driven initiatives.
• Lead Brand.com strategy across a multi-brand portfolio, flexing approach by brand maturity, customer base and market dynamics.
• Lead, coach, and develop a high-performing ecommerce team.

Connaissances

Analytical skills

Problem solving

Leadership

Ecommerce

Brand storytelling

Cross-functional collaboration

Data-driven decision making

Formation

Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or a related field

Description du poste

RG Barry Brands in Boston, MA is seeking a Director, Global Brand.com Ecommerce & Revenue to own the end-to-end revenue growth across our brand.com sites and to optimize the customer journey, conversion, and profitability.

You will lead onsite merchandising, product storytelling, personalization, and a data-driven roadmap, partner with Brand, Creative and Ecommerce Marketing, and build scalable playbooks for multi-brand expansion while developing a high-performing ecommerce team.