Director, Merchandising & Brand Strategy

RG Barry Brands; Boston (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

RG Barry Brands’ Dearfoams division seeks a Director of Merchandising to define the product and assortment strategy, aligning brand positioning with consumer needs and financial goals. You will own end-to-end merchandising lifecycle, partner with Design, Product Development, Sales, and Marketing, and lead a high-performing team to drive revenue and margin across channels.

This role focuses on differentiating assortments, optimizing line architecture, and translating insights into market-ready

Qualifications

• Bachelor’s degree required.
• 8–12+ years merchandising experience.
• Proven P&L-focused assortment experience.
• Strong cross-functional collaboration.
• Analytical and strategic thinker.

Responsibilities

• Define and lead seasonal merchandising vision and product strategy across categories.
• Develop line plans and assortment architecture by channel.
• Ensure newness and innovation beyond incremental updates.
• Establish product differentiation aligned to brand positioning.
• Partner with Sales to build customer-relevant assortments.
• Align product strategies to key accounts (Walmart, Target, Amazon, Nordstrom).
• Own performance metrics: revenue, margin, AUR, pricing.
• Identify risks/opportunities relative to AOP; close gaps.
• Collaborate with Design and Product Development for on-time GTM.
• Ensure product initiatives are developed and market-ready.
• Translate consumer insights into merchandising decisions.
• Monitor competitive landscape and pricing dynamics.
• Lead and develop a high-performing merchandising team.
• Drive line reviews, SKU rationalization, post-season learnings.
• Resolve breakdowns in product creation: trend misses, misaligned assortments.
• Implement best-in-class merchandising processes.

Skills

P&L ownership

Merchandising leadership

Cross-functional collaboration

Analytical thinking

Strategic planning

Multi-channel retail

Communication skills

Brand positioning

Education

Bachelor's degree

Tools

Microsoft Suite

AI tools

Job description

RG Barry Brands’ Dearfoams division seeks a Director of Merchandising to define the product and assortment strategy, aligning brand positioning with consumer needs and financial goals. You will own end-to-end merchandising lifecycle, partner with Design, Product Development, Sales, and Marketing, and lead a high-performing team to drive revenue and margin across channels.

This role focuses on differentiating assortments, optimizing line architecture, and translating insights into market-ready