Growth Leader for CPG Brand (DTC & Amazon)

ForceBrands; Englewood Cliffs (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is seeking a Head of Growth to own the performance engine of a fast-growing plant-based beverage brand. You will drive demand, optimize channels, and turn data into action with a test-and-learn mindset across DTC, Amazon, retail media, and marketplace initiatives.

You will lead a hands-on growth agenda across paid media, website conversion, retention, and lifetime value to scale revenue and ROI, collaborating with sales and brand teams to support expansion from $50M to $75–100M.

Qualifications

• Proven experience driving growth for a CPG or consumer brand at scale.
• Deep expertise across performance marketing and digital channels.
• Strong analytical mindset—comfortable owning data, metrics, and reporting.
• Experience with Amazon and retail media strongly preferred.
• Ability to operate both strategically and tactically.
• Comfortable in a fast-paced, evolving environment with multiple stakeholders.

Responsibilities

• Lead growth strategy across all performance channels (paid media, eCommerce, Amazon, retail media).
• Own customer acquisition, retention, and lifetime value optimization.
• Drive digital performance across DTC and marketplace channels.
• Build and execute a testing roadmap across channels (creative, targeting, offers, funnels).
• Partner closely with sales and brand teams to align on demand generation and retail support.
• Optimize marketing spend and ensure strong ROI across all initiatives.
• Amazon & marketplace performance.
• Website conversion and funnel optimization.

Skills

Growth strategy

Performance marketing

Analytics

Channel optimization

A/B testing

Customer acquisition

LTV optimization

Cross-functional collaboration

Job description

ForceBrands is seeking a Head of Growth to own the performance engine of a fast-growing plant-based beverage brand. You will drive demand, optimize channels, and turn data into action with a test-and-learn mindset across DTC, Amazon, retail media, and marketplace initiatives.

You will lead a hands-on growth agenda across paid media, website conversion, retention, and lifetime value to scale revenue and ROI, collaborating with sales and brand teams to support expansion from $50M to $75–100M.