Growth Architect: Paid Media & Acquisition Lead

ForceBrands; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

ForceBrands is seeking a Head of Paid Media to own the entire paid acquisition strategy and growth engine. You will manage a substantial monthly media budget, build measurement systems, and shape channel strategy to scale revenue from about $6M to $30M+.

Reporting to the founders, you will work with Creative, Influencer Marketing, Operations, and external agencies to drive profitable growth. This is a hands‑on role requiring rigorous analytics and creative instincts.

Qualifications

• 5–8 years of experience in performance marketing, paid media, or growth, ideally within DTC or CPG; agency experience is a plus.
• At least 2 years of experience directly managing $200K+ in monthly paid media spend, with the capability to scale toward ~$2M.
• Demonstrated success scaling paid acquisition profitably with clear CAC, ROAS, and revenue growth metrics.
• Deep hands‑on expertise with Meta Ads Manager and campaign architecture.
• Working knowledge of TikTok Ads and Google Ads, with interest in expanding to other channels.
• Strong analytical capabilities and experience with dashboards and growth platforms (GA4, Northbeam, Triple Whale).
• Familiarity with Shopify, DTC unit economics, LTV, CAC payback, and contribution margin.
• New channels interest (CTV, podcasts, affiliate, retail media) with disciplined experimentation.
• Ability to translate performance insights into creative direction and strategy.
• Genuine interest in women’s wellness and culturally rooted consumer products.
• New York City area preferred; ~2 in‑person days per week; other locations considered.

Responsibilities

• Own the complete paid acquisition budget across Meta, TikTok, Google/YouTube, and emerging channels, with accountability for CAC, ROAS, and profitability.
• Develop annual and monthly media plans, manage budget pacing, and reallocate spend based on performance.
• Lead external media and creative agencies, set KPIs, and review performance with partners.
• Build growth analytics and measurement infrastructure to monitor channel performance.
• Implement incrementality testing, media mix modeling, and post‑purchase surveys.
• Create dashboards and reporting to surface opportunities and guide investments.
• Develop a structured testing roadmap for new channels and opportunities.
• Define hypotheses, budgets, success metrics, and kill criteria for tests and scaling.
• Own conversion performance from ad click to purchase, including landing page and funnel optimization in Shopify.
• Design and execute A/B tests on landing pages, messaging, and purchase flows.
• Collaborate with Creative Lead to translate insights into creative direction.
• Partner with Influencer Marketing to amplify high‑performing content via paid media.
• Work with Operations to translate plans into demand forecasts and align growth with economics.

Skills

Performance marketing

Paid media

Growth

Analytics

A/B testing

Media mix modeling

Incrementality testing

GA4

Northbeam

Triple Whale

Shopify

Tools

Meta Ads Manager

Google Ads

TikTok Ads

GA4

Northbeam

Triple Whale

Shopify

Job description

ForceBrands is seeking a Head of Paid Media to own the entire paid acquisition strategy and growth engine. You will manage a substantial monthly media budget, build measurement systems, and shape channel strategy to scale revenue from about $6M to $30M+.

Reporting to the founders, you will work with Creative, Influencer Marketing, Operations, and external agencies to drive profitable growth. This is a hands‑on role requiring rigorous analytics and creative instincts.