Growth Architect — Remote DTC Brand

Mengotomars; United States; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work environment

Competitive compensation package

Health benefits

Parental leave

Job summary

Mars Men is seeking a visionary VP of Growth to own and scale our growth engine across acquisition, retention, funnel optimization, creative strategy, and performance marketing. You will partner with Leadership, Creative, and Retention teams to drive efficient customer acquisition and improve unit economics.

This role is ideal for a strategic and analytical leader who thrives on ownership and wants to help build a best-in-class growth organization within a rapidly scaling DTC brand.

Qualifications

• 6+ years of growth, performance marketing, or acquisition leadership in high-growth DTC brands.
• Proven ownership of MER, CAC, LTV, and profitability metrics.
• Deep expertise in paid media platforms including Meta and Google with large budgets.
• Strong attribution, full-funnel strategy, and retention performance knowledge.
• Experience partnering with Creative teams to drive testing and content strategy.
• Analytical thinker who translates data into actionable decisions.
• Excellent leadership, communication, and cross-functional collaboration.

Responsibilities

• Own company-wide growth performance across acquisition, retention, and funnel optimization.
• Develop and execute growth strategies across paid media, lifecycle marketing, and landing pages.
• Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels.
• Build experimentation roadmaps across audiences, offers, funnels, and creative.
• Collaborate with Creative to define testing priorities and guide creative direction.
• Monitor MER, CAC, LTV, contribution margin, and retention metrics.
• Identify new growth opportunities across acquisition, conversion, and post-purchase experience.
• Own growth reporting, dashboards, forecasting, and weekly leadership reviews.
• Build scalable systems and processes to support ongoing growth.

Skills

Growth leadership

Paid media

Analytics

Lifecycle marketing

Tools

GA4

Job description

Mars Men is seeking a visionary VP of Growth to own and scale our growth engine across acquisition, retention, funnel optimization, creative strategy, and performance marketing. You will partner with Leadership, Creative, and Retention teams to drive efficient customer acquisition and improve unit economics.

This role is ideal for a strategic and analytical leader who thrives on ownership and wants to help build a best-in-class growth organization within a rapidly scaling DTC brand.