Head of Growth

ForceBrands; Englewood Cliffs (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is seeking a Head of Growth to own the performance engine of a fast-growing plant-based beverage brand. You will drive demand, optimize channels, and turn data into action with a test-and-learn mindset across DTC, Amazon, retail media, and marketplace initiatives.

You will lead a hands-on growth agenda across paid media, website conversion, retention, and lifetime value to scale revenue and ROI, collaborating with sales and brand teams to support expansion from $50M to $75–100M.

Qualifications

• Proven experience driving growth for a CPG or consumer brand at scale.
• Deep expertise across performance marketing and digital channels.
• Strong analytical mindset—comfortable owning data, metrics, and reporting.
• Experience with Amazon and retail media strongly preferred.
• Ability to operate both strategically and tactically.
• Comfortable in a fast-paced, evolving environment with multiple stakeholders.

Responsibilities

• Lead growth strategy across all performance channels (paid media, eCommerce, Amazon, retail media).
• Own customer acquisition, retention, and lifetime value optimization.
• Drive digital performance across DTC and marketplace channels.
• Build and execute a testing roadmap across channels (creative, targeting, offers, funnels).
• Partner closely with sales and brand teams to align on demand generation and retail support.
• Optimize marketing spend and ensure strong ROI across all initiatives.
• Amazon & marketplace performance.
• Website conversion and funnel optimization.

Skills

Growth strategy

Performance marketing

Analytics

Channel optimization

A/B testing

Customer acquisition

LTV optimization

Cross-functional collaboration

Job description

Our client was founded by a holistic nutritionist inspired by the belief that food should heal and fuel the body. Built on the principle “Let food be thy medicine and medicine be thy food,” the brand creates plant-based, protein-packed beverages using high-quality organic ingredients designed to support whole-body wellness.

With strong consumer loyalty and growing distribution, our client is entering its next phase of growth, and is focused on scaling demand, optimizing channels, and driving efficient, measurable performance.

Our client is looking for a Head of Growth to own the performance engine of the business. This is someone who can drive demand, optimize channels, and bring a highly analytical, test-and-learn mindset to scaling the brand. This is a hands-on leadership role for someone who knows how to turn data into action and growth into something repeatable.

What You’ll Own:

• Lead growth strategy across all performance channels (paid media, eCommerce, Amazon, retail media)
• Own customer acquisition, retention, and lifetime value optimization
• Drive digital performance across DTC and marketplace channels
• Build and execute a testing roadmap across channels (creative, targeting, offers, funnels)
• Partner closely with sales and brand teams to align on demand generation and retail support
• Optimize marketing spend and ensure strong ROI across all initiatives
• Amazon & marketplace performance
• Website conversion and funnel optimization

What Success Looks Like

• Scalable, efficient customer acquisition across channels
• Improved conversion rates and stronger digital performance
• Clear visibility into what’s working (and what’s not)
• Smarter, more efficient use of marketing spend
• A repeatable growth engine that supports expansion from $50M to $75–100M

What You Bring

• Proven experience driving growth for a CPG or consumer brand at scale
• Deep expertise across performance marketing and digital channels
• Strong analytical mindset—comfortable owning data, metrics, and reporting
• Experience with Amazon and retail media strongly preferred
• Ability to operate both strategically and tactically
• Comfortable in a fast-paced, evolving environment with multiple stakeholders