VP of Growth

BlueSteps Connect; United States; On-site; USD 180,000 - 320,000; Full time

Job summary

BlueSteps Connect is seeking a VP of Growth to lead and scale a direct-to-consumer growth engine for a portfolio of nutrition and supplement brands, driving demand across major ecommerce and retail channels, including Meta and Google.

You will own the strategy and scaling of DTC growth across acquisition, conversion, retention, and customer lifetime value, leading end-to-end performance marketing, with budget allocation and measurement.

Responsibilities

• Lead and scale a direct-to-consumer growth engine for a portfolio of nutrition and supplement brands across acquisition, conversion, retention, and customer lifetime value.
• Own full-funnel performance marketing for Meta and Google, including creative testing, budget allocation, and measurement.
• Build CRM, retention, and first-party data capabilities to drive repeat purchases and lifecycle marketing.

Job description

We are seeking a VP of Growth to lead and scale a direct-to-consumer growth engine for a portfolio of nutrition and supplement brands, with an emphasis on creating consumer demand that drives growth across the entire business. The role will translate consumer demand into omnichannel performance across major e-commerce and retail channels, including performance on Meta and Google, and coordinated brand-building that can create measurable spillover beyond a single platform.

You will own the strategy and scaling of DTC growth across acquisition, conversion, retention, and customer lifetime value, and will lead full-funnel performance marketing end-to-end for Meta and Google, including creative testing, budget allocation, and measurement. You will also build CRM, retention, and first-party data capabilities to support repeat purchase rate and lifecycle marketing outcomes, and you will turn DTC marketing into omnichannel demand by measuring and optimizing spillover into marketplaces and retail channels.

A second major focus is accelerating retail growth with Walmart, Target, Costco, and other retail partners, working closely with sales and retail teams to support both online and in-store performance. The role includes partnering with dedicated channel teams on coordinated product launches, promotions, and unified measurement, as well as owning growth budgets and economics by allocating investment based on marginal return, incrementality, and total business impact.