Growth Leader, Digital Commerce for 900+ Vet Hospitals

Mission Pet Health; United States; Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

Mission Pet Health seeks a Senior Director of Digital Commerce to transform a 900-site hospital network into a unified, measurable commerce system. You will drive conversion, online booking, and digital pharmacy revenue while aligning search, local discovery, and storefront experience with hospital capacity.

The role combines CRO operations, AI/answer-engine driven discovery, and enterprise e-commerce leadership to maximize booked appointments and pharmacy revenue.

Qualifications

• Proven track record leading multi-site digital commerce and CRO programs.
• Experience building scalable SEO/AEO/GEO strategies for large estate.
• Strong analytics discipline and ability to translate funnel metrics into revenue.

Responsabilités

• Own conversion strategy across 900+ hospital websites with measurable outcomes.
• Build an experimentation program with template-level tests and pooled cohorts.
• Define the core conversion funnel and instrument consistently across sites.
• Segment estate by performance tier to prioritize revenue opportunity.
• Lead local presence and search visibility, including Google Business Profiles and listings.

Connaissances

Digital commerce leadership

CRO & experimentation

SEO/AEO/GEO

Analytics (GA4/Adobe)

Cross-functional leadership

Outils

GA4

Adobe Analytics

Optimizely

Enterprise CMS

Description du poste

Mission Pet Health seeks a Senior Director of Digital Commerce to transform a 900-site hospital network into a unified, measurable commerce system. You will drive conversion, online booking, and digital pharmacy revenue while aligning search, local discovery, and storefront experience with hospital capacity.

The role combines CRO operations, AI/answer-engine driven discovery, and enterprise e-commerce leadership to maximize booked appointments and pharmacy revenue.