Growth-Driven Performance Marketing Lead (Hybrid)

Ultipro; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Prescription drug coverage

Life insurance

Wellness benefits

401(k) plan

Paid childcare leave

Equity

Job summary

WHY Brands Inc., the parent of Munchkin, is seeking a Performance Marketing Manager to drive lower-funnel initiatives across DTC and retail partners. You will own paid search, paid social, and video campaigns, and coordinate with creative, lifecycle, and retail teams to optimize ROAS and revenue.

You will manage a high-velocity testing engine, leverage first-party data, and partner on TikTok Shop strategy while supporting major retailer campaigns with a data-driven approach.

Qualifications

• 5–8+ years in digital performance marketing with hands-on channel ownership.
• Experience across paid search, shopping, paid social and video channels.
• Data-driven with ROAS, CPA and MER optimization focus.

Responsibilities

• Own lower-funnel strategy across DTC and partner channels.
• Manage search, social, CTV/STV and retail traffic initiatives.
• Lead creative testing and rapid optimization decisions.
• Build and communicate performance reporting with speed.

Skills

Lower-funnel marketing

Paid search

Paid social

Video marketing

Retail media

Analytics & attribution

Budget management

Cross-functional collaboration

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Amazon PPC/DSP

Job description

WHY Brands Inc., the parent of Munchkin, is seeking a Performance Marketing Manager to drive lower-funnel initiatives across DTC and retail partners. You will own paid search, paid social, and video campaigns, and coordinate with creative, lifecycle, and retail teams to optimize ROAS and revenue.

You will manage a high-velocity testing engine, leverage first-party data, and partner on TikTok Shop strategy while supporting major retailer campaigns with a data-driven approach.