Senior Manager, Performance Marketing

Sundae School; New York (NY); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid family leave

Job summary

Sundae Studio Co. is hiring a Senior Manager, Performance Marketing to run paid acquisition across Sundae Studio’s two brands. You’ll be hands-on in campaigns, own testing and reporting, and accountable for efficient new-customer growth.

You’ll build the growth function from the ground up, establishing systems, reporting, and external partner relationships as the first growth hire. You’ll lead as the function scales.

Qualifications

• 5+ years in paid media at a DTC/e-commerce brand or agency.
• Deep, hands-on fluency in Meta Ads Manager: structure, bidding, creative and audience testing.
• Command of ROAS, CAC, MER, LTV, payback, incrementality and attribution; validate what drove performance before scaling.
• Comfort with raw data: warehouse tools or SQL, not just platform dashboards.
• Experience writing briefs for a creative team and working with agencies or freelancers.

Responsibilities

• Run paid media day to day across two brands: campaign structure, budget pacing, bid strategy.
• Own new-customer CAC, blended MER and payback for paid, and know the difference between platform reports and actual movement.
• Iterate upon attribution and incrementality.
• Build and own the weekly paid media report: spend, efficiency, new vs. returning, winners and kills, by brand.
• Recommend the channel plan and budget each quarter, with the evidence behind it.
• Own the creative testing system end to end and write performance briefs for the content team.

Skills

Paid media strategy

Performance marketing

Data analysis

Attribution & incrementality

Agency/vendor management

Meta Ads Manager

Google Ads

Tools

SQL

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Sundae Studio Co. is the parent company of Sundae School and Sundae Flowers. Sundae School is a Korean heritage streetwear brand with the mission to break the rules. Sundae Flowers is a hemp edible brand with a mission to help people take a break.

The role

We're hiring a Senior Manager, Performance Marketing to run paid acquisition across both brands — Meta today, with Google, TikTok and affiliate as you prove them. You'll work directly with our brand, content and data teams and with our external media partners. This is a hands‑on role: you're in the accounts every day, you own the testing system, and you're accountable for efficient new‑customer growth.

You would be our first growth hire. You'll be the person who builds performance marketing here from the ground up — the systems, the reporting, the partner relationships, and eventually the team. We're hiring for someone who can do the work today and lead the function as it grows.

What you'll do

Strategy, execution & measurement

• Run paid media day to day across two brands: campaign structure, budget pacing, bid strategy, and where every incremental dollar goes.
• Own new‑customer CAC, blended MER and payback for paid, and know the difference between what the platform reports and what actually moved.
• Iterate upon attribution and incrementality
• Build and own the weekly paid media report: spend, efficiency, new vs. returning, winners and kills, by brand.
• Recommend the channel plan and budget each quarter, with the evidence behind it.

Creative & testing

• Own the creative testing system end to end: what gets tested, how it's read, when it's killed, how winners get iterated.
• Write performance briefs the content team can shoot. You bring the angle, the audience and the proof; they make the work.
• Set test velocity and winner‑rate targets and hold the pipeline to them.
• Use AI tooling to expand testing throughput where it helps, and know where it doesn't.
• Scale what works on Meta and stand up Google, TikTok and affiliate on evidence, not hope.
• Build audience and structure frameworks that hold through platform shifts and creative fatigue.
• Navigate advertising in a restricted category (hemp) — policy, compliance, and account health are part of the job.
• Manage our external media partners to a written scoreboard and hold them to it.

Who you are

• A full-stack paid media operator: strategy, execution, creative direction and measurement.
• You read the numbers and know what to do about them creatively — not just "scale" or "pause."
• You've scaled spend while holding or improving efficiency, and you can show it.
• You're direct with partners and agencies and comfortable pushing back with data.
• You care about brand. If your instinct is to discount to hit a number, this isn't the place.

Need to have

• 5+ years in paid media, with meaningful time at a DTC or e-commerce brand or performance agency.
• Deep, current hands‑on fluency in Meta Ads Manager: structure, bidding, creative and audience testing.
• Command of ROAS, CAC, MER, LTV, payback, incrementality and attribution — and the ability to validate what drove performance before scaling.
• Comfort with raw data: warehouse tools or SQL, not just platform dashboards.
• Experience writing briefs for a creative team and working with agencies or freelancers.

Nice to have

• Experience advertising in a restricted or regulated category (hemp/THC, alcohol, supplements).
• TikTok Ads, Google (Search, Shopping, PMax) or affiliate/creator platforms run at scale.
• Apparel or drop‑cadence experience.

Compensation

The base salary range for this role is 100-130k, depending on experience. This role is eligible for a performance bonus. Benefits include health insurance, 401(k), and paid family leave.

Sundae Studio Co. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.