Growth Lead: Performance & Demand Gen

D.I.G.S. Marketing; New York (NY); Sur place; USD 160 000 - 210 000; Plein temps

Avantages offerts par ce poste

Comprehensive medical, dental, and vis

Company-sponsored 401(k)

Flexible PTO

Company-wide off-sites

Daily in-office lunch

Dinner covered when working late

Commuter benefits

Standing desks

All core tools and software provided

Résumé du poste

Avoca, a fast-moving AI-driven growth company, is hiring a Growth Lead, Performance to build and scale paid acquisition. You will own channels end-to-end—from strategy to creative testing, landing pages, and measurement—while architecting an experimentation engine across audiences and offers.

You’ll collaborate with Sales, RevOps, and Product Marketing to optimize ICPs and pipeline, leveraging AI to accelerate results.

Qualifications

• 5+ years in performance/growth marketing or demand generation at fast-growing B2B tech
• Experience building and scaling paid social programs, deep Meta expertise
• Strong paid search experience and funnel fluency from media to measurement
• Experience managing meaningful budgets tied to pipeline/revenue
• History of driving toward qualified pipeline and revenue beyond clicks
• Analytical and creative instincts to turn data into campaigns
• Broad growth experience to build/test/scale new channels
• Fluency with AI tools and automation to speed up campaigns

Responsabilités

• Build and scale paid social and paid search into major revenue drivers for our business
• Own paid acquisition end to end: strategy, execution, budgets, testing, conversion, measurement, optimization
• Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages
• Translate customer insights and performance data into campaigns for home services operators and qualified pipeline
• Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue
• Partner with Sales, RevOps, Product Marketing for ICPs, lead quality, SLAs and pipeline handoff
• Use AI and automation to speed up campaign development, analysis, and experimentation
• Identify and scale growth channels beyond paid acquisition into repeatable engines

Connaissances

Performance marketing

Growth marketing

Paid social

Paid search

Budget management

Data-driven

Experimentation

AI tools

Outils

Meta Ads

Landing pages

Analytics tools

Description du poste

Avoca, a fast-moving AI-driven growth company, is hiring a Growth Lead, Performance to build and scale paid acquisition. You will own channels end-to-end—from strategy to creative testing, landing pages, and measurement—while architecting an experimentation engine across audiences and offers.

You’ll collaborate with Sales, RevOps, and Product Marketing to optimize ICPs and pipeline, leveraging AI to accelerate results.